Social media platforms like X (formerly Twitter) play a crucial role in shaping public discourse and societal norms. This study examines the term Sessiz Istila (Silent Invasion) on Turkish social media, highlighting the rise of anti-refugee sentiment amidst the Syrian refugee influx. Using BERTurk and the TREMO dataset, we developed an advanced Emotion Recognition Model (ERM) tailored for Turkish, achieving 92.62% accuracy in categorizing emotions such as happiness, fear, anger, sadness, disgust, and surprise. By applying this model to large-scale X data, the study uncovers emotional nuances in Turkish discourse, contributing to computational social science by advancing sentiment analysis in underrepresented languages and enhancing our understanding of global digital discourse and the unique linguistic challenges of Turkish. The findings underscore the transformative potential of localized NLP tools, with our ERM model offering practical applications for real-time sentiment analysis in Turkish-language contexts. By addressing critical areas, including marketing, public relations, and crisis management, these models facilitate improved decision-making through timely and accurate sentiment tracking. This highlights the significance of advancing research that accounts for regional and linguistic nuances.
This paper introduces SCRAG, a prediction framework inspired by social computing, designed to forecast community responses to real or hypothetical social media posts. SCRAG can be used by public relations specialists (e.g., to craft messaging in ways that avoid unintended misinterpretations) or public figures and influencers (e.g., to anticipate social responses), among other applications related to public sentiment prediction, crisis management, and social what-if analysis. While large language models (LLMs) have achieved remarkable success in generating coherent and contextually rich text, their reliance on static training data and susceptibility to hallucinations limit their effectiveness at response forecasting in dynamic social media environments. SCRAG overcomes these challenges by integrating LLMs with a Retrieval-Augmented Generation (RAG) technique rooted in social computing. Specifically, our framework retrieves (i) historical responses from the target community to capture their ideological, semantic, and emotional makeup, and (ii) external knowledge from sources such as news articles to inject time-sensitive context. This information is then jointly used to forecast the responses of the target community to new posts or narratives. Extensive experiments across six scenarios on the X platform (formerly Twitter), tested with various embedding models and LLMs, demonstrate over 10% improvements on average in key evaluation metrics. A concrete example further shows its effectiveness in capturing diverse ideologies and nuances. Our work provides a social computing tool for applications where accurate and concrete insights into community responses are crucial.
T\"urkiye is located on a fault line; earthquakes often occur on a large and small scale. There is a need for effective solutions for gathering current information during disasters. We can use social media to get insight into public opinion. This insight can be used in public relations and disaster management. In this study, Twitter posts on Izmir Earthquake that took place on October 2020 are analyzed. We question if this analysis can be used to make social inferences on time. Data mining and natural language processing (NLP) methods are used for this analysis. NLP is used for sentiment analysis and topic modelling. The latent Dirichlet Allocation (LDA) algorithm is used for topic modelling. We used the Bidirectional Encoder Representations from Transformers (BERT) model working with Transformers architecture for sentiment analysis. It is shown that the users shared their goodwill wishes and aimed to contribute to the initiated aid activities after the earthquake. The users desired to make their voices heard by competent institutions and organizations. The proposed methods work effectively. Future studies are also discussed.
Language modelling provides a step towards intelligent communication systems by harnessing large repositories of written human knowledge to better predict and understand the world. In this paper, we present an analysis of Transformer-based language model performance across a wide range of model scales -- from models with tens of millions of parameters up to a 280 billion parameter model called Gopher. These models are evaluated on 152 diverse tasks, achieving state-of-the-art performance across the majority. Gains from scale are largest in areas such as reading comprehension, fact-checking, and the identification of toxic language, but logical and mathematical reasoning see less benefit. We provide a holistic analysis of the training dataset and model's behaviour, covering the intersection of model scale with bias and toxicity. Finally we discuss the application of language models to AI safety and the mitigation of downstream harms.
Twitter has provided a great opportunity for public libraries to disseminate information for a variety of purposes. Twitter data have been applied in different domains such as health, politics, and history. There are thousands of public libraries in the US, but no study has yet investigated the content of their social media posts like tweets to find their interests. Moreover, traditional content analysis of Twitter content is not an efficient task for exploring thousands of tweets. Therefore, there is a need for automatic methods to overcome the limitations of manual methods. This paper proposes a computational approach to collecting and analyzing using Twitter Application Programming Interfaces (API) and investigates more than 138,000 tweets from 48 US west coast libraries using topic modeling. We found 20 topics and assigned them to five categories including public relations, book, event, training, and social good. Our results show that the US west coast libraries are more interested in using Twitter for public relations and book-related events. This research has both practical and theoretical applications for libraries as well as other organizations to explore social media actives of their customer and themselves.
Social networking sites such as Twitter have provided a great opportunity for organizations such as public libraries to disseminate information for public relations purposes. However, there is a need to analyze vast amounts of social media data. This study presents a computational approach to explore the content of tweets posted by nine public libraries in the northeastern United States of America. In December 2017, this study extracted more than 19,000 tweets from the Twitter accounts of seven state libraries and two urban public libraries. Computational methods were applied to collect the tweets and discover meaningful themes. This paper shows how the libraries have used Twitter to represent their services and provides a starting point for different organizations to evaluate the themes of their public tweets.