As e-commerce rapidly integrates artificial intelligence for content creation and product recommendations, these technologies offer significant benefits in personalization and efficiency. AI-driven systems automate product descriptions, generate dynamic advertisements, and deliver tailored recommendations based on consumer behavior, as seen in major platforms like Amazon and Shopify. However, the widespread use of AI in e-commerce raises crucial ethical challenges, particularly around data privacy, algorithmic bias, and consumer autonomy. Bias -- whether cultural, gender-based, or socioeconomic -- can be inadvertently embedded in AI models, leading to inequitable product recommendations and reinforcing harmful stereotypes. This paper examines the ethical implications of AI-driven content creation and product recommendations, emphasizing the need for frameworks to ensure fairness, transparency, and need for more established and robust ethical standards. We propose actionable best practices to remove bias and ensure inclusivity, such as conducting regular audits of algorithms, diversifying training data, and incorporating fairness metrics into AI models. Additionally, we discuss frameworks for ethical conformance that focus on safeguarding consumer data privacy, promoting transparency in decision-making processes, and enhancing consumer autonomy. By addressing these issues, we provide guidelines for responsibly utilizing AI in e-commerce applications for content creation and product recommendations, ensuring that these technologies are both effective and ethically sound.
The advent of Large Language Models (LLMs) has revolutionized product recommenders, yet their susceptibility to adversarial manipulation poses critical challenges, particularly in real-world commercial applications. Our approach is the first one to tap into human psychological principles, seamlessly modifying product descriptions, making such manipulations hard to detect. In this work, we investigate cognitive biases as black-box adversarial strategies, drawing parallels between their effects on LLMs and human purchasing behavior. Through extensive evaluation across models of varying scale, we find that certain biases, such as social proof, consistently boost product recommendation rate and ranking, while others, like scarcity and exclusivity, surprisingly reduce visibility. Our results demonstrate that cognitive biases are deeply embedded in state-of-the-art LLMs, leading to highly unpredictable behavior in product recommendations and posing significant challenges for effective mitigation.
Despite the rapid evolution of learning and computer vision algorithms, Fine-Grained Classification (FGC) still poses an open problem in many practically relevant applications. In the retail domain, for example, the identification of fast changing and visually highly similar products and their properties are key to automated price-monitoring and product recommendation. This paper presents a novel Visual RAG pipeline that combines the Retrieval Augmented Generation (RAG) approach and Vision Language Models (VLMs) for few-shot FGC. This Visual RAG pipeline extracts product and promotion data in advertisement leaflets from various retailers and simultaneously predicts fine-grained product ids along with price and discount information. Compared to previous approaches, the key characteristic of the Visual RAG pipeline is that it allows the prediction of novel products without re-training, simply by adding a few class samples to the RAG database. Comparing several VLM back-ends like GPT-4o [23], GPT-4o-mini [24], and Gemini 2.0 Flash [10], our approach achieves 86.8% accuracy on a diverse dataset.
The integration of large language models (LLMs) into information retrieval systems introduces new attack surfaces, particularly for adversarial ranking manipulations. We present StealthRank, a novel adversarial ranking attack that manipulates LLM-driven product recommendation systems while maintaining textual fluency and stealth. Unlike existing methods that often introduce detectable anomalies, StealthRank employs an energy-based optimization framework combined with Langevin dynamics to generate StealthRank Prompts (SRPs)-adversarial text sequences embedded within product descriptions that subtly yet effectively influence LLM ranking mechanisms. We evaluate StealthRank across multiple LLMs, demonstrating its ability to covertly boost the ranking of target products while avoiding explicit manipulation traces that can be easily detected. Our results show that StealthRank consistently outperforms state-of-the-art adversarial ranking baselines in both effectiveness and stealth, highlighting critical vulnerabilities in LLM-driven recommendation systems.
Feature management is essential for many online machine learning applications and can often become the performance bottleneck (e.g., taking up to 70% of the overall latency in sales prediction service). Improper feature configurations (e.g., introducing too many irrelevant features) can severely undermine the model's generalization capabilities. However, managing online ML features is challenging due to (1) large-scale, complex raw data (e.g., the 2018 PHM dataset contains 17 tables and dozens to hundreds of columns), (2) the need for high-performance, consistent computation of interdependent features with complex patterns, and (3) the requirement for rapid updates and deployments to accommodate real-time data changes. In this demo, we present FeatInsight, a system that supports the entire feature lifecycle, including feature design, storage, visualization, computation, verification, and lineage management. FeatInsight (with OpenMLDB as the execution engine) has been deployed in over 100 real-world scenarios on 4Paradigm's Sage Studio platform, handling up to a trillion-dimensional feature space and enabling millisecond-level feature updates. We demonstrate how FeatInsight enhances feature design efficiency (e.g., for online product recommendation) and improve feature computation performance (e.g., for online fraud detection). The code is available at https://github.com/4paradigm/FeatInsight.
We propose a novel and efficient method for link prediction in bipartite networks, using \textit{formal concept analysis} (FCA) and the Transformer encoder. Link prediction in bipartite networks finds practical applications in various domains such as product recommendation in online sales, and prediction of chemical-disease interaction in medical science. Since for link prediction, the topological structure of a network contains valuable information, many approaches focus on extracting structural features and then utilizing them for link prediction. Bi-cliques, as a type of structural feature of bipartite graphs, can be utilized for link prediction. Although several link prediction methods utilizing bi-cliques have been proposed and perform well in rather small datasets, all of them face challenges with scalability when dealing with large datasets since they demand substantial computational resources. This limits the practical utility of these approaches in real-world applications. To overcome the limitation, we introduce a novel approach employing iceberg concept lattices and the Transformer encoder. Our method requires fewer computational resources, making it suitable for large-scale datasets while maintaining high prediction performance. We conduct experiments on five large real-world datasets that exceed the capacity of previous bi-clique-based approaches to demonstrate the efficacy of our method. Additionally, we perform supplementary experiments on five small datasets to compare with the previous bi-clique-based methods for bipartite link prediction and demonstrate that our method is more efficient than the previous ones.
Understanding users' product preferences is essential to the efficacy of a recommendation system. Precision marketing leverages users' historical data to discern these preferences and recommends products that align with them. However, recent browsing and purchase records might better reflect current purchasing inclinations. Transformer-based recommendation systems have made strides in sequential recommendation tasks, but they often fall short in utilizing product image style information and shopping cart data effectively. In light of this, we propose Style4Rec, a transformer-based e-commerce recommendation system that harnesses style and shopping cart information to enhance existing transformer-based sequential product recommendation systems. Style4Rec represents a significant step forward in personalized e-commerce recommendations, outperforming benchmarks across various evaluation metrics. Style4Rec resulted in notable improvements: HR@5 increased from 0.681 to 0.735, NDCG@5 increased from 0.594 to 0.674, and MRR@5 increased from 0.559 to 0.654. We tested our model using an e-commerce dataset from our partnering company and found that it exceeded established transformer-based sequential recommendation benchmarks across various evaluation metrics. Thus, Style4Rec presents a significant step forward in personalized e-commerce recommendation systems.
Ou et al. (2022) introduce the problem of learning set functions from data generated by a so-called optimal subset oracle. Their approach approximates the underlying utility function with an energy-based model, whose parameters are estimated via mean-field variational inference. Ou et al. (2022) show this reduces to fixed point iterations; however, as the number of iterations increases, automatic differentiation quickly becomes computationally prohibitive due to the size of the Jacobians that are stacked during backpropagation. We address this challenge with implicit differentiation and examine the convergence conditions for the fixed-point iterations. We empirically demonstrate the efficiency of our method on synthetic and real-world subset selection applications including product recommendation, set anomaly detection and compound selection tasks.
This paper reports on the development of a Consistency Regularized model for Bayesian Personalized Ranking (CR-BPR), addressing to the drawbacks in existing complementary clothing recommendation methods, namely limited consistency and biased learning caused by diverse feature scale of multi-modal data. Compared to other product types, fashion preferences are inherently subjective and more personal, and fashion are often presented, not by individual clothing product, but with other complementary product(s) in a well coordinated fashion outfit. Current complementary-product recommendation studies primarily focus on user preference and product matching, this study further emphasizes the consistency observed in user-product interactions as well as product-product interactions, in the specific context of clothing matching. Most traditional approaches often underplayed the impact of existing wardrobe items on future matching choices, resulting in less effective preference prediction models. Moreover, many multi-modal information based models overlook the limitations arising from various feature scales being involved. To address these gaps, the CR-BPR model integrates collaborative filtering techniques to incorporate both user preference and product matching modeling, with a unique focus on consistency regularization for each aspect. Additionally, the incorporation of a feature scaling process further addresses the imbalances caused by different feature scales, ensuring that the model can effectively handle multi-modal data without being skewed by any particular type of feature. The effectiveness of the CR-BPR model was validated through detailed analysis involving two benchmark datasets. The results confirmed that the proposed approach significantly outperforms existing models.
The indoor environment significantly impacts human health and well-being; enhancing health and reducing energy consumption in these settings is a central research focus. With the advancement of Information and Communication Technology (ICT), recommendation systems and reinforcement learning (RL) have emerged as promising approaches to induce behavioral changes to improve the indoor environment and energy efficiency of buildings. This study aims to employ text mining and Natural Language Processing (NLP) techniques to thoroughly examine the connections among these approaches in the context of human-building interaction and occupant context-aware support. The study analyzed 27,595 articles from the ScienceDirect database, revealing extensive use of recommendation systems and RL for space optimization, location recommendations, and personalized control suggestions. Furthermore, this review underscores the vast potential for expanding recommender systems and RL applications in buildings and indoor environments. Fields ripe for innovation include predictive maintenance, building-related product recommendation, and optimization of environments tailored for specific needs, such as sleep and productivity enhancements based on user feedback. The study also notes the limitations of the method in capturing subtle academic nuances. Future improvements could involve integrating and fine-tuning pre-trained language models to better interpret complex texts.
Extreme multilabel classification (XMLC) problems occur in settings such as related product recommendation, large-scale document tagging, or ad prediction, and are characterized by a label space that can span millions of possible labels. There are two implicit tasks that the classifier performs: \emph{Evaluating} each potential label for its expected worth, and then \emph{selecting} the best candidates. For the latter task, only the relative order of scores matters, and this is what is captured by the standard evaluation procedure in the XMLC literature. However, in many practical applications, it is important to have a good estimate of the actual probability of a label being relevant, e.g., to decide whether to pay the fee to be allowed to display the corresponding ad. To judge whether an extreme classifier is indeed suited to this task, one can look, for example, to whether it returns \emph{calibrated} probabilities, which has hitherto not been done in this field. Therefore, this paper aims to establish the current status quo of calibration in XMLC by providing a systematic evaluation, comprising nine models from four different model families across seven benchmark datasets. As naive application of Expected Calibration Error (ECE) leads to meaningless results in long-tailed XMC datasets, we instead introduce the notion of \emph{calibration@k} (e.g., ECE@k), which focusses on the top-$k$ probability mass, offering a more appropriate measure for evaluating probability calibration in XMLC scenarios. While we find that different models can exhibit widely varying reliability plots, we also show that post-training calibration via a computationally efficient isotonic regression method enhances model calibration without sacrificing prediction accuracy. Thus, the practitioner can choose the model family based on accuracy considerations, and leave calibration to isotonic regression.
This paper describes a highly developed personalised recommendation system using multimodal, autonomous, multi-agent systems. The system focuses on the incorporation of futuristic AI tech and LLMs like Gemini-1.5- pro and LLaMA-70B to improve customer service experiences especially within e-commerce. Our approach uses multi agent, multimodal systems to provide best possible recommendations to its users. The system is made up of three agents as a whole. The first agent recommends products appropriate for answering the given question, while the second asks follow-up questions based on images that belong to these recommended products and is followed up with an autonomous search by the third agent. It also features a real-time data fetch, user preferences-based recommendations and is adaptive learning. During complicated queries the application processes with Symphony, and uses the Groq API to answer quickly with low response times. It uses a multimodal way to utilize text and images comprehensively, so as to optimize product recommendation and customer interaction.
With the explosive growth of Internet data, users are facing the problem of information overload, which makes it a challenge to efficiently obtain the required resources. Recommendation systems have emerged in this context. By filtering massive amounts of information, they provide users with content that meets their needs, playing a key role in scenarios such as advertising recommendation and product recommendation. However, traditional click-through rate prediction and TOP-K recommendation mechanisms are gradually unable to meet the recommendations needs in modern life scenarios due to high computational complexity, large memory consumption, long feature selection time, and insufficient feature interaction. This paper proposes a recommendations system model based on a separation embedding cross-network. The model uses an embedding neural network layer to transform sparse feature vectors into dense embedding vectors, and can independently perform feature cross operations on different dimensions, thereby improving the accuracy and depth of feature mining. Experimental results show that the model shows stronger adaptability and higher prediction accuracy in processing complex data sets, effectively solving the problems existing in existing models.
Large Language Models (LLMs) frequently lack domain-specific knowledge and even fine-tuned models tend to hallucinate. Hence, more reliable models that can include external knowledge are needed. We present a pipeline, 4StepFocus, and specifically a preprocessing step, that can substantially improve the answers of LLMs. This is achieved by providing guided access to external knowledge making use of the model's ability to capture relational context and conduct rudimentary reasoning by themselves. The method narrows down potentially correct answers by triplets-based searches in a semi-structured knowledge base in a direct, traceable fashion, before switching to latent representations for ranking those candidates based on unstructured data. This distinguishes it from related methods that are purely based on latent representations. 4StepFocus consists of the steps: 1) Triplet generation for extraction of relational data by an LLM, 2) substitution of variables in those triplets to narrow down answer candidates employing a knowledge graph, 3) sorting remaining candidates with a vector similarity search involving associated non-structured data, 4) reranking the best candidates by the LLM with background data provided. Experiments on a medical, a product recommendation, and an academic paper search test set demonstrate that this approach is indeed a powerful augmentation. It not only adds relevant traceable background information from information retrieval, but also improves performance considerably in comparison to state-of-the-art methods. This paper presents a novel, largely unexplored direction and therefore provides a wide range of future work opportunities. Used source code is available at https://github.com/kramerlab/4StepFocus.
Transformers have gained widespread acclaim for their versatility in handling diverse data structures, yet their application to log data remains underexplored. Log data, characterized by its hierarchical, dictionary-like structure, poses unique challenges when processed using conventional transformer models. Traditional methods often rely on manually crafted templates for parsing logs, a process that is labor-intensive and lacks generalizability. Additionally, the linear treatment of log sequences by standard transformers neglects the rich, nested relationships within log entries, leading to suboptimal representations and excessive memory usage. To address these issues, we introduce HLogformer, a novel hierarchical transformer framework specifically designed for log data. HLogformer leverages the hierarchical structure of log entries to significantly reduce memory costs and enhance representation learning. Unlike traditional models that treat log data as flat sequences, our framework processes log entries in a manner that respects their inherent hierarchical organization. This approach ensures comprehensive encoding of both fine-grained details and broader contextual relationships. Our contributions are threefold: First, HLogformer is the first framework to design a dynamic hierarchical transformer tailored for dictionary-like log data. Second, it dramatically reduces memory costs associated with processing extensive log sequences. Third, comprehensive experiments demonstrate that HLogformer more effectively encodes hierarchical contextual information, proving to be highly effective for downstream tasks such as synthetic anomaly detection and product recommendation.
Algorithms are used in eCommerce product recommendation systems. These systems just recently began utilizing machine learning algorithms due to the development and growth of the artificial intelligence research community. This project aspires to transform how eCommerce platforms communicate with their users. We have created a model that can customize product recommendations and offers for each unique customer using cutting-edge machine learning techniques, we used PCA to reduce features and four machine learning algorithms like Gaussian Naive Bayes (GNB), Random Forest (RF), Logistic Regression (LR), Decision Tree (DT), the Random Forest algorithms achieve the highest accuracy of 99.6% with a 96.99 r square score, 1.92% MSE score, and 0.087 MAE score. The outcome is advantageous for both the client and the business. In this research, we will examine the model's development and training in detail and show how well it performs using actual data. Learning from machines can change of eCommerce world.
Many recent studies have investigated social biases in LLMs but brand bias has received little attention. This research examines the biases exhibited by LLMs towards different brands, a significant concern given the widespread use of LLMs in affected use cases such as product recommendation and market analysis. Biased models may perpetuate societal inequalities, unfairly favoring established global brands while marginalizing local ones. Using a curated dataset across four brand categories, we probe the behavior of LLMs in this space. We find a consistent pattern of bias in this space -- both in terms of disproportionately associating global brands with positive attributes and disproportionately recommending luxury gifts for individuals in high-income countries. We also find LLMs are subject to country-of-origin effects which may boost local brand preference in LLM outputs in specific contexts.
Given an input query, a recommendation model is trained using user feedback data (e.g., click data) to output a ranked list of items. In real-world systems, besides accuracy, an important consideration for a new model is novelty of its top-k recommendations w.r.t. an existing deployed model. However, novelty of top-k items is a difficult goal to optimize a model for, since it involves a non-differentiable sorting operation on the model's predictions. Moreover, novel items, by definition, do not have any user feedback data. Given the semantic capabilities of large language models, we address these problems using a reinforcement learning (RL) formulation where large language models provide feedback for the novel items. However, given millions of candidate items, the sample complexity of a standard RL algorithm can be prohibitively high. To reduce sample complexity, we reduce the top-k list reward to a set of item-wise rewards and reformulate the state space to consist of <query, item> tuples such that the action space is reduced to a binary decision; and show that this reformulation results in a significantly lower complexity when the number of items is large. We evaluate the proposed algorithm on improving novelty for a query-ad recommendation task on a large-scale search engine. Compared to supervised finetuning on recent <query, ad> pairs, the proposed RL-based algorithm leads to significant novelty gains with minimal loss in recall. We obtain similar results on the ORCAS query-webpage matching dataset and a product recommendation dataset based on Amazon reviews.
Accurately predicting conditional average treatment effects (CATEs) is crucial in personalized medicine and digital platform analytics. Since the treatments of interest often cannot be directly randomized, observational data is leveraged to learn CATEs, but this approach can incur significant bias from unobserved confounding. One strategy to overcome these limitations is to leverage instrumental variables (IVs) as latent quasi-experiments, such as randomized intent-to-treat assignments or randomized product recommendations. This approach, on the other hand, can suffer from low compliance, $\textit{i.e.}$, IV weakness. Some subgroups may even exhibit zero compliance, meaning we cannot instrument for their CATEs at all. In this paper, we develop a novel approach to combine IV and observational data to enable reliable CATE estimation in the presence of unobserved confounding in the observational data and low compliance in the IV data, including no compliance for some subgroups. We propose a two-stage framework that first learns $\textit{biased}$ CATEs from the observational data, and then applies a compliance-weighted correction using IV data, effectively leveraging IV strength variability across covariates. We characterize the convergence rates of our method and validate its effectiveness through a simulation study. Additionally, we demonstrate its utility with real data by analyzing the heterogeneous effects of 401(k) plan participation on wealth.
Product attribute extraction is an growing field in e-commerce business, with several applications including product ranking, product recommendation, future assortment planning and improving online shopping customer experiences. Understanding the customer needs is critical part of online business, specifically fashion products. Retailers uses assortment planning to determine the mix of products to offer in each store and channel, stay responsive to market dynamics and to manage inventory and catalogs. The goal is to offer the right styles, in the right sizes and colors, through the right channels. When shoppers find products that meet their needs and desires, they are more likely to return for future purchases, fostering customer loyalty. Product attributes are a key factor in assortment planning. In this paper we present PAE, a product attribute extraction algorithm for future trend reports consisting text and images in PDF format. Most existing methods focus on attribute extraction from titles or product descriptions or utilize visual information from existing product images. Compared to the prior works, our work focuses on attribute extraction from PDF files where upcoming fashion trends are explained. This work proposes a more comprehensive framework that fully utilizes the different modalities for attribute extraction and help retailers to plan the assortment in advance. Our contributions are three-fold: (a) We develop PAE, an efficient framework to extract attributes from unstructured data (text and images); (b) We provide catalog matching methodology based on BERT representations to discover the existing attributes using upcoming attribute values; (c) We conduct extensive experiments with several baselines and show that PAE is an effective, flexible and on par or superior (avg 92.5% F1-Score) framework to existing state-of-the-art for attribute value extraction task.