Network analysis is increasingly important across various fields, including the fragrance industry, where perfumes are represented as nodes and shared user preferences as edges in perfume networks. Community detection can uncover clusters of similar perfumes, providing insights into consumer preferences, enhancing recommendation systems, and informing targeted marketing strategies. This study aims to apply community detection techniques to group perfumes favored by users into relevant clusters for better recommendations. We constructed a bipartite network from user reviews on the Persian retail platform "Atrafshan," with nodes representing users and perfumes, and edges formed by positive comments. This network was transformed into a Perfume Co-Preference Network, connecting perfumes liked by the same users. By applying community detection algorithms, we identified clusters based on shared preferences, enhancing our understanding of user sentiment in the fragrance market. To improve sentiment analysis, we integrated emojis and a user voting system for greater accuracy. Emojis, aligned with their Persian counterparts, captured the emotional tone of reviews, while user ratings for scent, longevity, and sillage refined sentiment classification. Edge weights were adjusted by combining adjacency values with user ratings in a 60:40 ratio, reflecting both connection strength and user preferences. These enhancements led to improved modularity of detected communities, resulting in more accurate perfume groupings. This research pioneers the use of community detection in perfume networks, offering new insights into consumer preferences. Our advancements in sentiment analysis and edge weight refinement provide actionable insights for optimizing product recommendations and marketing strategies in the fragrance industry.
Introduction: Microblogging websites have massed rich data sources for sentiment analysis and opinion mining. In this regard, sentiment classification has frequently proven inefficient because microblog posts typically lack syntactically consistent terms and representatives since users on these social networks do not like to write lengthy statements. Also, there are some limitations to low-resource languages. The Persian language has exceptional characteristics and demands unique annotated data and models for the sentiment analysis task, which are distinctive from text features within the English dialect. Method: This paper first constructs a user opinion dataset called ITRC-Opinion in a collaborative environment and insource way. Our dataset contains 60,000 informal and colloquial Persian texts from social microblogs such as Twitter and Instagram. Second, this study proposes a new architecture based on the convolutional neural network (CNN) model for more effective sentiment analysis of colloquial text in social microblog posts. The constructed datasets are used to evaluate the presented architecture. Furthermore, some models, such as LSTM, CNN-RNN, BiLSTM, and BiGRU with different word embeddings, including Fasttext, Glove, and Word2vec, investigated our dataset and evaluated the results. Results: The results demonstrate the benefit of our dataset and the proposed model (72% accuracy), displaying meaningful improvement in sentiment classification performance.
Due to the rapid development of Internet-based applications such as social media, sentiment analysis has become one of the most widely used research areas of natural language processing and an important tool for extracting opinions from texts. Because a huge number of comments and reviews are generated today through social media, and these comments are very significant. However, manually analyzing and summarizing them requires a lot of time and money. Therefore, sentiment analysis has entered the field to organize and analyze them by creating an automated system. In recent years, the use of deep learning in sentiment analysis has shown powerful results. However, creating a model alone may not provide the best predictions and lead to errors such as bias and high variance. To reduce these errors and improve the efficiency of model predictions, combining several models known as ensemble learning may provide better results. Therefore, the main purpose of this article is to create a model based on ensemble learning using Several convolutional neural networks and majority voting classifiers to enhance sentiment analysis in Persian reviews. The proposed model was evaluated on two datasets of reviews of electronic products and movies by 5-fold and 10-fold cross-validation. The results indicate that this new approach increases the efficiency of the sentiment analysis model in Persian language.
Aspect-based sentiment analysis is of great importance and application because of its ability to identify all aspects discussed in the text. However, aspect-based sentiment analysis will be most effective when, in addition to identifying all the aspects discussed in the text, it can also identify their polarity. Most previous methods use the pipeline approach, that is, they first identify the aspects and then identify the polarities. Such methods are unsuitable for practical applications since they can lead to model errors. Therefore, in this study, we propose a multi-task learning model based on Convolutional Neural Networks (CNNs), which can simultaneously detect aspect category and detect aspect category polarity. creating a model alone may not provide the best predictions and lead to errors such as bias and high variance. To reduce these errors and improve the efficiency of model predictions, combining several models known as ensemble learning may provide better results. Therefore, the main purpose of this article is to create a model based on an ensemble of multi-task deep convolutional neural networks to enhance sentiment analysis in Persian reviews. We evaluated the proposed method using a Persian language dataset in the movie domain. Jacquard index and Hamming loss measures were used to evaluate the performance of the developed models. The results indicate that this new approach increases the efficiency of the sentiment analysis model in the Persian language.
Identification of user's opinions from natural language text has become an exciting field of research due to its growing applications in the real world. The research field is known as sentiment analysis and classification, where aspect category detection (ACD) and aspect category polarity (ACP) are two important sub-tasks of aspect-based sentiment analysis. The goal in ACD is to specify which aspect of the entity comes up in opinion while ACP aims to specify the polarity of each aspect category from the ACD task. The previous works mostly propose separate solutions for these two sub-tasks. This paper focuses on the ACD and ACP sub-tasks to solve both problems simultaneously. The proposed method carries out multi-label classification where four different deep models were employed and comparatively evaluated to examine their performance. A dataset of Persian reviews was collected from CinemaTicket website including 2200 samples from 14 categories. The developed models were evaluated using the collected dataset in terms of example-based and label-based metrics. The results indicate the high applicability and preference of the CNN and GRU models in comparison to LSTM and Bi-LSTM.
Social media has been remarkably grown during the past few years. Nowadays, posting messages on social media websites has become one of the most popular Internet activities. The vast amount of user-generated content has made social media the most extensive data source of public opinion. Sentiment analysis is one of the techniques used to analyze user-generated data. The Persian language has specific features and thereby requires unique methods and models to be adopted for sentiment analysis, which are different from those in English language. Sentiment analysis in each language has specified prerequisites; hence, the direct use of methods, tools, and resources developed for English language in Persian has its limitations. The main target of this paper is to provide a comprehensive literature survey for state-of-the-art advances in Persian sentiment analysis. In this regard, the present study aims to investigate and compare the previous sentiment analysis studies on Persian texts and describe contributions presented in articles published in the last decade. First, the levels, approaches, and tasks for sentiment analysis are described. Then, a detailed survey of the sentiment analysis methods used for Persian texts is presented, and previous relevant works on Persian Language are discussed. Moreover, we present in this survey the authentic and published standard sentiment analysis resources and advances that have been done for Persian sentiment analysis. Finally, according to the state-of-the-art development of English sentiment analysis, some issues and challenges not being addressed in Persian texts are listed, and some guidelines and trends are provided for future research on Persian texts. The paper provides information to help new or established researchers in the field as well as industry developers who aim to deploy an operational complete sentiment analysis system.
Most recent works on sentiment analysis have exploited the text modality. However, millions of hours of video recordings posted on social media platforms everyday hold vital unstructured information that can be exploited to more effectively gauge public perception. Multimodal sentiment analysis offers an innovative solution to computationally understand and harvest sentiments from videos by contextually exploiting audio, visual and textual cues. In this paper, we, firstly, present a first of its kind Persian multimodal dataset comprising more than 800 utterances, as a benchmark resource for researchers to evaluate multimodal sentiment analysis approaches in Persian language. Secondly, we present a novel context-aware multimodal sentiment analysis framework, that simultaneously exploits acoustic, visual and textual cues to more accurately determine the expressed sentiment. We employ both decision-level (late) and feature-level (early) fusion methods to integrate affective cross-modal information. Experimental results demonstrate that the contextual integration of multimodal features such as textual, acoustic and visual features deliver better performance (91.39%) compared to unimodal features (89.24%).
Despite the progress made in recent years in addressing natural language understanding (NLU) challenges, the majority of this progress remains to be concentrated on resource-rich languages like English. This work focuses on Persian language, one of the widely spoken languages in the world, and yet there are few NLU datasets available for this rich language. The availability of high-quality evaluation datasets is a necessity for reliable assessment of the progress on different NLU tasks and domains. We introduce ParsiNLU, the first benchmark in Persian language that includes a range of high-level tasks -- Reading Comprehension, Textual Entailment, etc. These datasets are collected in a multitude of ways, often involving manual annotations by native speakers. This results in over 14.5$k$ new instances across 6 distinct NLU tasks. Besides, we present the first results on state-of-the-art monolingual and multi-lingual pre-trained language-models on this benchmark and compare them with human performance, which provides valuable insights into our ability to tackle natural language understanding challenges in Persian. We hope ParsiNLU fosters further research and advances in Persian language understanding.
This paper focuses on how to extract opinions over each Persian sentence-level text. Deep learning models provided a new way to boost the quality of the output. However, these architectures need to feed on big annotated data as well as an accurate design. To best of our knowledge, we do not merely suffer from lack of well-annotated Persian sentiment corpus, but also a novel model to classify the Persian opinions in terms of both multiple and binary classification. So in this work, first we propose two novel deep learning architectures comprises of bidirectional LSTM and CNN. They are a part of a deep hierarchy designed precisely and also able to classify sentences in both cases. Second, we suggested three data augmentation techniques for the low-resources Persian sentiment corpus. Our comprehensive experiments on three baselines and two different neural word embedding methods show that our data augmentation methods and intended models successfully address the aims of the research.
Social media hold valuable, vast and unstructured information on public opinion that can be utilized to improve products and services. The automatic analysis of such data, however, requires a deep understanding of natural language. Current sentiment analysis approaches are mainly based on word co-occurrence frequencies, which are inadequate in most practical cases. In this work, we propose a novel hybrid framework for concept-level sentiment analysis in Persian language, that integrates linguistic rules and deep learning to optimize polarity detection. When a pattern is triggered, the framework allows sentiments to flow from words to concepts based on symbolic dependency relations. When no pattern is triggered, the framework switches to its subsymbolic counterpart and leverages deep neural networks (DNN) to perform the classification. The proposed framework outperforms state-of-the-art approaches (including support vector machine, and logistic regression) and DNN classifiers (long short-term memory, and Convolutional Neural Networks) with a margin of 10-15% and 3-4% respectively, using benchmark Persian product and hotel reviews corpora.
The rise of social media is enabling people to freely express their opinions about products and services. The aim of sentiment analysis is to automatically determine subject's sentiment (e.g., positive, negative, or neutral) towards a particular aspect such as topic, product, movie, news etc. Deep learning has recently emerged as a powerful machine learning technique to tackle a growing demand of accurate sentiment analysis. However, limited work has been conducted to apply deep learning algorithms to languages other than English, such as Persian. In this work, two deep learning models (deep autoencoders and deep convolutional neural networks (CNNs)) are developed and applied to a novel Persian movie reviews dataset. The proposed deep learning models are analyzed and compared with the state-of-the-art shallow multilayer perceptron (MLP) based machine learning model. Simulation results demonstrate the enhanced performance of deep learning over state-of-the-art MLP.
In the recent decade, with the enormous growth of digital content in internet and databases, sentiment analysis has received more and more attention between information retrieval and natural language processing researchers. Sentiment analysis aims to use automated tools to detect subjective information from reviews. One of the main challenges in sentiment analysis is feature selection. Feature selection is widely used as the first stage of analysis and classification tasks to reduce the dimension of problem, and improve speed by the elimination of irrelevant and redundant features. Up to now as there are few researches conducted on feature selection in sentiment analysis, there are very rare works for Persian sentiment analysis. This paper considers the problem of sentiment classification using different feature selection methods for online customer reviews in Persian language. Three of the challenges of Persian text are using of a wide variety of declensional suffixes, different word spacing and many informal or colloquial words. In this paper we study these challenges by proposing a model for sentiment classification of Persian review documents. The proposed model is based on lemmatization and feature selection and is employed Naive Bayes algorithm for classification. We evaluate the performance of the model on a manually gathered collection of cellphone reviews, where the results show the effectiveness of the proposed approaches.