Privacy Masking is a critical concept under data privacy involving anonymization and de-anonymization of personally identifiable information (PII). Privacy masking techniques rely on Named Entity Recognition (NER) approaches under NLP support in identifying and classifying named entities in each text. NER approaches, however, have several limitations including (a) content sensitivity including ambiguous, polysemic, context dependent or domain specific content, (b) phrasing variabilities including nicknames and alias, informal expressions, alternative representations, emerging expressions, evolving naming conventions and (c) formats or syntax variations, typos, misspellings. However, there are a couple of PII datasets that have been widely used by researchers and the open-source community to train models on PII detection or masking. These datasets have been used to train models including Piiranha and Starpii, which have been downloaded over 300k and 580k times on HuggingFace. We examine the quality of the PII masking by these models given the limitations of the datasets and of the NER approaches. We curate a dataset of 17K unique, semi-synthetic sentences containing 16 types of PII by compiling information from across multiple jurisdictions including India, U.K and U.S. We generate sentences (using language models) containing these PII at five different NER detection feature dimensions - (1) Basic Entity Recognition, (2) Contextual Entity Disambiguation, (3) NER in Noisy & Real-World Data, (4) Evolving & Novel Entities Detection and (5) Cross-Lingual or multi-lingual NER) and 1 in adversarial context. We present the results and exhibit the privacy exposure caused by such model use (considering the extent of lifetime downloads of these models). We conclude by highlighting the gaps in measuring performance of the models and the need for contextual disclosure in model cards for such models.
The widespread adoption of Large Language Models (LLMs) has raised significant privacy concerns regarding the exposure of personally identifiable information (PII) in user prompts. To address this challenge, we propose a query-unrelated PII masking strategy and introduce PII-Bench, the first comprehensive evaluation framework for assessing privacy protection systems. PII-Bench comprises 2,842 test samples across 55 fine-grained PII categories, featuring diverse scenarios from single-subject descriptions to complex multi-party interactions. Each sample is carefully crafted with a user query, context description, and standard answer indicating query-relevant PII. Our empirical evaluation reveals that while current models perform adequately in basic PII detection, they show significant limitations in determining PII query relevance. Even state-of-the-art LLMs struggle with this task, particularly in handling complex multi-subject scenarios, indicating substantial room for improvement in achieving intelligent PII masking.
Many datasets contain personally identifiable information, or PII, which poses privacy risks to individuals. PII masking is commonly used to redact personal information such as names, addresses, and phone numbers from text data. Most modern PII masking pipelines involve machine learning algorithms. However, these systems may vary in performance, such that individuals from particular demographic groups bear a higher risk for having their personal information exposed. In this paper, we evaluate the performance of three off-the-shelf PII masking systems on name detection and redaction. We generate data using names and templates from the customer service domain. We find that an open-source RoBERTa-based system shows fewer disparities than the commercial models we test. However, all systems demonstrate significant differences in error rate based on demographics. In particular, the highest error rates occurred for names associated with Black and Asian/Pacific Islander individuals.