We study a sequential profit-maximization problem, optimizing for both price and ancillary variables like marketing expenditures. Specifically, we aim to maximize profit over an arbitrary sequence of multiple demand curves, each dependent on a distinct ancillary variable, but sharing the same price. A prototypical example is targeted marketing, where a firm (seller) wishes to sell a product over multiple markets. The firm may invest different marketing expenditures for different markets to optimize customer acquisition, but must maintain the same price across all markets. Moreover, markets may have heterogeneous demand curves, each responding to prices and marketing expenditures differently. The firm's objective is to maximize its gross profit, the total revenue minus marketing costs. Our results are near-optimal algorithms for this class of problems in an adversarial bandit setting, where demand curves are arbitrary non-adaptive sequences, and the firm observes only noisy evaluations of chosen points on the demand curves. For $n$ demand curves (markets), we prove a regret upper bound of $\tilde{O}(nT^{3/4})$ and a lower bound of $\Omega((nT)^{3/4})$ for monotonic demand curves, and a regret bound of $\tilde{\Theta}(nT^{2/3})$ for demand curves that are monotonic in price and concave in the ancillary variables.
Outdoor advertisements remain a critical medium for modern marketing, yet accurately verifying billboard text visibility under real-world conditions is still challenging. Traditional Optical Character Recognition (OCR) pipelines excel at cropped text recognition but often struggle with complex outdoor scenes, varying fonts, and weather-induced visual noise. Recently, multimodal Vision-Language Models (VLMs) have emerged as promising alternatives, offering end-to-end scene understanding with no explicit detection step. This work systematically benchmarks representative VLMs - including Qwen 2.5 VL 3B, InternVL3, and SmolVLM2 - against a compact CNN-based OCR baseline (PaddleOCRv4) across two public datasets (ICDAR 2015 and SVT), augmented with synthetic weather distortions to simulate realistic degradation. Our results reveal that while selected VLMs excel at holistic scene reasoning, lightweight CNN pipelines still achieve competitive accuracy for cropped text at a fraction of the computational cost-an important consideration for edge deployment. To foster future research, we release our weather-augmented benchmark and evaluation code publicly.
Colors are omnipresent in today's world and play a vital role in how humans perceive and interact with their surroundings. However, it is challenging for computers to imitate human color perception. This paper introduces the Human Perception-Based Fuzzy Color Model, COLIBRI (Color Linguistic-Based Representation and Interpretation), designed to bridge the gap between computational color representations and human visual perception. The proposed model uses fuzzy sets and logic to create a framework for color categorization. Using a three-phase experimental approach, the study first identifies distinguishable color stimuli for hue, saturation, and intensity through preliminary experiments, followed by a large-scale human categorization survey involving more than 1000 human subjects. The resulting data are used to extract fuzzy partitions and generate membership functions that reflect real-world perceptual uncertainty. The model incorporates a mechanism for adaptation that allows refinement based on feedback and contextual changes. Comparative evaluations demonstrate the model's alignment with human perception compared to traditional color models, such as RGB, HSV, and LAB. To the best of our knowledge, no previous research has documented the construction of a model for color attribute specification based on a sample of this size or a comparable sample of the human population (n = 2496). Our findings are significant for fields such as design, artificial intelligence, marketing, and human-computer interaction, where perceptually relevant color representation is critical.
Large-scale homepage recommendations face critical challenges from pseudo-negative samples caused by exposure bias, where non-clicks may indicate inattention rather than disinterest. Existing work lacks thorough analysis of invalid exposures and typically addresses isolated aspects (e.g., sampling strategies), overlooking the critical impact of pseudo-positive samples - such as homepage clicks merely to visit marketing portals. We propose a unified framework for large-scale homepage recommendation sampling and debiasing. Our framework consists of two key components: (1) a user intent-aware negative sampling module to filter invalid exposure samples, and (2) an intent-driven dual-debiasing module that jointly corrects exposure bias and click bias. Extensive online experiments on Taobao demonstrate the efficacy of our framework, achieving significant improvements in user click-through rates (UCTR) by 35.4% and 14.5% in two variants of the marketing block on the Taobao homepage, Baiyibutie and Taobaomiaosha.
Financial institutions increasingly adopt customer-centric strategies to enhance profitability and build long-term relationships. While Customer Lifetime Value (CLV) is a core metric, its calculations often rely solely on single-entity data, missing insights from customer activities across multiple firms. This study introduces the Potential Customer Lifetime Value (PCLV) framework, leveraging Open Banking (OB) data to estimate customer value comprehensively. We predict retention probability and estimate Potential Contribution Margins (PCM) from competitor data, enabling PCLV calculation. Results show that OB data can be used to estimate PCLV per competitor, indicating a potential upside of 21.06% over the Actual CLV. PCLV offers a strategic tool for managers to strengthen competitiveness by leveraging OB data and boost profitability by driving marketing efforts at the individual customer level to increase the Actual CLV.
Understanding temporal patterns in online search behavior is crucial for real-time marketing and trend forecasting. Google Trends offers a rich proxy for public interest, yet the high dimensionality and noise of its time-series data present challenges for effective clustering. This study evaluates three unsupervised clustering approaches, Symbolic Aggregate approXimation (SAX), enhanced SAX (eSAX), and Topological Data Analysis (TDA), applied to 20 Google Trends keywords representing major consumer categories. Our results show that while SAX and eSAX offer fast and interpretable clustering for stable time series, they struggle with volatility and complexity, often producing ambiguous ``catch-all'' clusters. TDA, by contrast, captures global structural features through persistent homology and achieves more balanced and meaningful groupings. We conclude with practical guidance for using symbolic and topological methods in consumer analytics and suggest that hybrid approaches combining both perspectives hold strong potential for future applications.
Experiential focused on creating memorable and meaningful experiences for consumers, has emerged as a key strategy in promoting tourist destinations. particularly in destinations seeking to highlight their unique cultural characteristics. In this study, the influence of experiential marketing on the tourism demand of the floating islands Los Uros, Puno, an emblematic destination in Peru, is analyzed. The objective of the research was to evaluate how experiential marketing strategies impact tourism demand in this destination, focusing on the sensorial, affective and thought experiences that tourists perceive. The methodology adopted a quantitative approach, with a non experimental cross-sectional design, descriptive scope and a correlational analysis. The study population consisted of 158 tourists. To collect the data, a questionnaire based on a 5-point Likert scale was used, with a total of 21 items. Among the results, a significant positive correlation was found (r = 0.809, p < 0.001) between experiential marketing and tourism demand. Sensory (r = 0.780, p < 0.001), affective (r = 0.772, p < 0.001) and thought (r = 0.797, p < 0.001) were described as determining factors in tourists' decisions when visiting Los Uros. In addition, the multiple regression analysis indicated that experiential marketing explains 83% of the variability in tourism demand. In conclusion, experiential marketing strategies have a significant impact on tourism demand. It is recommended that marketing managers of Los Uros Island implement tactics that promote memorable experiences, prioritizing strategies that involve experiences that stimulate the thinking and emotions of tourists.
As Large Language Models (LLMs) increasingly appear in social science research (e.g., economics and marketing), it becomes crucial to assess how well these models replicate human behavior. In this work, using hypothesis testing, we present a quantitative framework to assess the misalignment between LLM-simulated and actual human behaviors in multiple-choice survey settings. This framework allows us to determine in a principled way whether a specific language model can effectively simulate human opinions, decision-making, and general behaviors represented through multiple-choice options. We applied this framework to a popular language model for simulating people's opinions in various public surveys and found that this model is ill-suited for simulating the tested sub-populations (e.g., across different races, ages, and incomes) for contentious questions. This raises questions about the alignment of this language model with the tested populations, highlighting the need for new practices in using LLMs for social science studies beyond naive simulations of human subjects.
We introduce xbench, a dynamic, profession-aligned evaluation suite designed to bridge the gap between AI agent capabilities and real-world productivity. While existing benchmarks often focus on isolated technical skills, they may not accurately reflect the economic value agents deliver in professional settings. To address this, xbench targets commercially significant domains with evaluation tasks defined by industry professionals. Our framework creates metrics that strongly correlate with productivity value, enables prediction of Technology-Market Fit (TMF), and facilitates tracking of product capabilities over time. As our initial implementations, we present two benchmarks: Recruitment and Marketing. For Recruitment, we collect 50 tasks from real-world headhunting business scenarios to evaluate agents' abilities in company mapping, information retrieval, and talent sourcing. For Marketing, we assess agents' ability to match influencers with advertiser needs, evaluating their performance across 50 advertiser requirements using a curated pool of 836 candidate influencers. We present initial evaluation results for leading contemporary agents, establishing a baseline for these professional domains. Our continuously updated evalsets and evaluations are available at https://xbench.org.
Linear mixed models (LMMs), which incorporate fixed and random effects, are key tools for analyzing heterogeneous data, such as in personalized medicine or adaptive marketing. Nowadays, this type of data is increasingly wide, sometimes containing thousands of candidate predictors, necessitating sparsity for prediction and interpretation. However, existing sparse learning methods for LMMs do not scale well beyond tens or hundreds of predictors, leaving a large gap compared with sparse methods for linear models, which ignore random effects. This paper closes the gap with a new $\ell_0$ regularized method for LMM subset selection that can run on datasets containing thousands of predictors in seconds to minutes. On the computational front, we develop a coordinate descent algorithm as our main workhorse and provide a guarantee of its convergence. We also develop a local search algorithm to help traverse the nonconvex optimization surface. Both algorithms readily extend to subset selection in generalized LMMs via a penalized quasi-likelihood approximation. On the statistical front, we provide a finite-sample bound on the Kullback-Leibler divergence of the new method. We then demonstrate its excellent performance in synthetic experiments and illustrate its utility on two datasets from biology and journalism.
Uplift modeling has achieved significant success in various fields, particularly in online marketing. It is a method that primarily utilizes machine learning and deep learning to estimate individual treatment effects. This paper we apply uplift modeling to analyze the effect of company adjustment on their financial status, and we treat these adjustment as treatments or interventions in this study. Although there have been extensive studies and application regarding binary treatments, multiple treatments, and continuous treatments, company adjustment are often more complex than these scenarios, as they constitute a series of multiple time-dependent actions. The effect estimation of company adjustment needs to take into account not only individual treatment traits but also the temporal order of this series of treatments. This study collects a real-world data set about company financial statements and reported behavior in Luxembourg for the experiments. First, we use two meta-learners and three other well-known uplift models to analyze different company adjustment by simplifying the adjustment as binary treatments. Furthermore, we propose a new uplift modeling framework (MTDnet) to address the time-dependent nature of these adjustment, and the experimental result shows the necessity of considering the timing of these adjustment.
Influencer marketing has become a crucial feature of digital marketing strategies. Despite its rapid growth and algorithmic relevance, the field of computational studies in influencer marketing remains fragmented, especially with limited systematic reviews covering the computational methodologies employed. This makes overarching scientific measurements in the influencer economy very scarce, to the detriment of interested stakeholders outside of platforms themselves, such as regulators, but also researchers from other fields. This paper aims to provide an overview of the state of the art of computational studies in influencer marketing by conducting a systematic literature review (SLR) based on the PRISMA model. The paper analyses 69 studies to identify key research themes, methodologies, and future directions in this research field. The review identifies four major research themes: Influencer identification and characterisation, Advertising strategies and engagement, Sponsored content analysis and discovery, and Fairness. Methodologically, the studies are categorised into machine learning-based techniques (e.g., classification, clustering) and non-machine-learning-based techniques (e.g., statistical analysis, network analysis). Key findings reveal a strong focus on optimising commercial outcomes, with limited attention to regulatory compliance and ethical considerations. The review highlights the need for more nuanced computational research that incorporates contextual factors such as language, platform, and industry type, as well as improved model explainability and dataset reproducibility. The paper concludes by proposing a multidisciplinary research agenda that emphasises the need for further links to regulation and compliance technology, finer granularity in analysis, and the development of standardised datasets.
Nusliko Park Ecotourism Area is a combination of natural and artificial tourism with the background of Lake Nusliko, which can be developed as a leading tourist attraction. Marketing strategies can be formulated by analyzing the factors influencing the decision to revisit. The decision to revisit is a key indicator that shows the success of a tourism marketing strategy. This study aimed to test and analyze the relationship between tourist experience and tourist satisfaction with the decision to revisit the Nusliko Park Ecotourism area. This type of research is descriptive research. The population in this study was visitors to the Nusliko Park Ecotourism area. The sample criteria were visitors who had visited the Nusliko Park Ecotourism area at least twice and were domiciled in North Maluku. Data were collected through questionnaires, and 114 questionnaires were returned. The research method used non-probability sampling with purposive sampling techniques. These two techniques were used to make it easier for the author to obtain samples because the Nusliko Park Ecotourism area was closed when the research was conducted. After all, it was under repair. Data were processed and analyzed using SEM and through SmartPLS 4.0 software. The study results indicate that the tourist experience and satisfaction positively influence the decision to revisit. Through this study, the satisfaction variable was also found to mediate the relationship between the tourist experience and the decision to revisit
In this study, we propose a method for identifying potential customers in targeted marketing by applying learning from positive and unlabeled data (PU learning). We consider a scenario in which a company sells a product and can observe only the customers who purchased it. Decision-makers seek to market products effectively based on whether people have loyalty to the company. Individuals with loyalty are those who are likely to remain interested in the company even without additional advertising. Consequently, those loyal customers would likely purchase from the company if they are interested in the product. In contrast, people with lower loyalty may overlook the product or buy similar products from other companies unless they receive marketing attention. Therefore, by focusing marketing efforts on individuals who are interested in the product but do not have strong loyalty, we can achieve more efficient marketing. To achieve this goal, we consider how to learn, from limited data, a classifier that identifies potential customers who (i) have interest in the product and (ii) do not have loyalty to the company. Although our algorithm comprises a single-stage optimization, its objective function implicitly contains two losses derived from standard PU learning settings. For this reason, we refer to our approach as double PU learning. We verify the validity of the proposed algorithm through numerical experiments, confirming that it functions appropriately for the problem at hand.
For personalized marketing, a new challenge of how to effectively algorithm the A/B testing to maximize user response is urgently to be overcome. In this paper, we present a new approach, the RL-LLM-AB test framework, for using reinforcement learning strategy optimization combined with LLM to automate and personalize A/B tests. The RL-LLM-AB test is built upon the pre-trained instruction-tuned language model. It first generates A/B versions of candidate content variants using a Prompt-Conditioned Generator, and then dynamically embeds and fuses the user portrait and the context of the current query with the multi-modal perception module to constitute the current interaction state. The content version is then selected in real-time through the policy optimization module with an Actor-Critic structure, and long-term revenue is estimated according to real-time feedback (such as click-through rate and conversion rate). Furthermore, a Memory-Augmented Reward Estimator is embedded into the framework to capture long-term user preference drift, which helps to generalize policy across multiple users and content contexts. Numerical results demonstrate the superiority of our proposed RL-LLM-ABTest over existing A/B testing methods, including classical A/B testing, Contextual Bandits, and benchmark reinforcement learning approaches on real-world marketing data.
In e-commerce and digital marketing, generating high-fidelity human-product demonstration videos is important for effective product presentation. However, most existing frameworks either fail to preserve the identities of both humans and products or lack an understanding of human-product spatial relationships, leading to unrealistic representations and unnatural interactions. To address these challenges, we propose a Diffusion Transformer (DiT)-based framework. Our method simultaneously preserves human identities and product-specific details, such as logos and textures, by injecting paired human-product reference information and utilizing an additional masked cross-attention mechanism. We employ a 3D body mesh template and product bounding boxes to provide precise motion guidance, enabling intuitive alignment of hand gestures with product placements. Additionally, structured text encoding is used to incorporate category-level semantics, enhancing 3D consistency during small rotational changes across frames. Trained on a hybrid dataset with extensive data augmentation strategies, our approach outperforms state-of-the-art techniques in maintaining the identity integrity of both humans and products and generating realistic demonstration motions. Project page: https://submit2025-dream.github.io/DreamActor-H1/.
== Kelvin kalu== Perfect Expert Digital and Social Media Marketer, SEO Experts, Google knowledge panel Expert. Check Out On Google As Kelvin kalu. Early Life my name is ifeanyi kalu kelvin I was bourn in a family of MR and MRS kalu gave birth to me on (28 February 2009) in a city of Ilorin kwara state Nigeria i went to brighter and unique kiddies model school nursery school i graduated at Basic 5 and went to GDJSS ODO OKUN and after my junior waec Career I was introduce to 2 in 1 business (network marketing and online business ) know as FHG this is this is an organization he has grown into a skilled freelancer who works on Fiverr, up work, kwork and other freelance platforms with a range of projects like (social medial marketing and digital marketing specialized in social medial promotion, creation of google knowledge panel, game development and lots more
Multi-task learning (MTL) has emerged as an imperative machine learning tool to solve multiple learning tasks simultaneously and has been successfully applied to healthcare, marketing, and biomedical fields. However, in order to borrow information across different tasks effectively, it is essential to utilize both homogeneous and heterogeneous information. Among the extensive literature on MTL, various forms of heterogeneity are presented in MTL problems, such as block-wise, distribution, and posterior heterogeneity. Existing methods, however, struggle to tackle these forms of heterogeneity simultaneously in a unified framework. In this paper, we propose a two-step learning strategy for MTL which addresses the aforementioned heterogeneity. First, we impute the missing blocks using shared representations extracted from homogeneous source across different tasks. Next, we disentangle the mappings between input features and responses into a shared component and a task-specific component, respectively, thereby enabling information borrowing through the shared component. Our numerical experiments and real-data analysis from the ADNI database demonstrate the superior MTL performance of the proposed method compared to other competing methods.
Multi-task learning (MTL) has become an essential machine learning tool for addressing multiple learning tasks simultaneously and has been effectively applied across fields such as healthcare, marketing, and biomedical research. However, to enable efficient information sharing across tasks, it is crucial to leverage both shared and heterogeneous information. Despite extensive research on MTL, various forms of heterogeneity, including distribution and posterior heterogeneity, present significant challenges. Existing methods often fail to address these forms of heterogeneity within a unified framework. In this paper, we propose a dual-encoder framework to construct a heterogeneous latent factor space for each task, incorporating a task-shared encoder to capture common information across tasks and a task-specific encoder to preserve unique task characteristics. Additionally, we explore the intrinsic similarity structure of the coefficients corresponding to learned latent factors, allowing for adaptive integration across tasks to manage posterior heterogeneity. We introduce a unified algorithm that alternately learns the task-specific and task-shared encoders and coefficients. In theory, we investigate the excess risk bound for the proposed MTL method using local Rademacher complexity and apply it to a new but related task. Through simulation studies, we demonstrate that the proposed method outperforms existing data integration methods across various settings. Furthermore, the proposed method achieves superior predictive performance for time to tumor doubling across five distinct cancer types in PDX data.
As e-commerce competition intensifies, balancing creative content with conversion effectiveness becomes critical. Leveraging LLMs' language generation capabilities, we propose a framework that integrates prompt engineering, multi-objective fine-tuning, and post-processing to generate marketing copy that is both engaging and conversion-driven. Our fine-tuning method combines sentiment adjustment, diversity enhancement, and CTA embedding. Through offline evaluations and online A/B tests across categories, our approach achieves a 12.5 % increase in CTR and an 8.3 % increase in CVR while maintaining content novelty. This provides a practical solution for automated copy generation and suggests paths for future multimodal, real-time personalization.