Linear mixed models (LMMs), which incorporate fixed and random effects, are key tools for analyzing heterogeneous data, such as in personalized medicine or adaptive marketing. Nowadays, this type of data is increasingly wide, sometimes containing thousands of candidate predictors, necessitating sparsity for prediction and interpretation. However, existing sparse learning methods for LMMs do not scale well beyond tens or hundreds of predictors, leaving a large gap compared with sparse methods for linear models, which ignore random effects. This paper closes the gap with a new $\ell_0$ regularized method for LMM subset selection that can run on datasets containing thousands of predictors in seconds to minutes. On the computational front, we develop a coordinate descent algorithm as our main workhorse and provide a guarantee of its convergence. We also develop a local search algorithm to help traverse the nonconvex optimization surface. Both algorithms readily extend to subset selection in generalized LMMs via a penalized quasi-likelihood approximation. On the statistical front, we provide a finite-sample bound on the Kullback-Leibler divergence of the new method. We then demonstrate its excellent performance in synthetic experiments and illustrate its utility on two datasets from biology and journalism.
Persuasion is a fundamental aspect of communication, influencing decision-making across diverse contexts, from everyday conversations to high-stakes scenarios such as politics, marketing, and law. The rise of conversational AI systems has significantly expanded the scope of persuasion, introducing both opportunities and risks. AI-driven persuasion can be leveraged for beneficial applications, but also poses threats through manipulation and unethical influence. Moreover, AI systems are not only persuaders, but also susceptible to persuasion, making them vulnerable to adversarial attacks and bias reinforcement. Despite rapid advancements in AI-generated persuasive content, our understanding of what makes persuasion effective remains limited due to its inherently subjective and context-dependent nature. In this survey, we provide a comprehensive overview of computational persuasion, structured around three key perspectives: (1) AI as a Persuader, which explores AI-generated persuasive content and its applications; (2) AI as a Persuadee, which examines AI's susceptibility to influence and manipulation; and (3) AI as a Persuasion Judge, which analyzes AI's role in evaluating persuasive strategies, detecting manipulation, and ensuring ethical persuasion. We introduce a taxonomy for computational persuasion research and discuss key challenges, including evaluating persuasiveness, mitigating manipulative persuasion, and developing responsible AI-driven persuasive systems. Our survey outlines future research directions to enhance the safety, fairness, and effectiveness of AI-powered persuasion while addressing the risks posed by increasingly capable language models.
Practical applications of computer vision in smart cities usually assume system integration and operation in challenging open-world environments. In the case of person re-identification task the main goal is to retrieve information whether the specific person has appeared in another place at a different time instance of the same video, or over multiple camera feeds. This typically assumes collecting raw data from video surveillance cameras in different places and under varying illumination conditions. In the considered open-world setting it also requires detection and localization of the person inside the analyzed video frame before the main re-identification step. With multi-person and multi-camera setups the system complexity becomes higher, requiring sophisticated tracking solutions and re-identification models. In this work we will discuss existing challenges in system design architectures, consider possible solutions based on different computer vision techniques, and describe applications of such systems in retail stores and public spaces for improved marketing analytics. In order to analyse sensitivity of person re-identification task under different open-world environments, a performance of one close to real-time solution will be demonstrated over several video captures and live camera feeds. Finally, based on conducted experiments we will indicate further research directions and possible system improvements.
AI-generated text is proliferating across domains, from creative writing and journalism to marketing content and scientific articles. Models can follow user-provided instructions to generate coherent and grammatically correct outputs but in this work, we study a more fundamental question: how do we evaluate and improve the writing quality of AI-generated text? Writing quality assessment has received less attention from the community, in part because it is fundamentally subjective and requires expertise. We first introduce the Writing Quality Benchmark (WQ) by consolidating five writing-preference datasets into 4,729 writing quality judgments. Our experiments show that most of the competitive baselines, including state-of-the-art LLMs that excel at reasoning tasks, barely outperform random baselines on WQ. We then train specialized Writing Quality Reward Models (WQRM) of various sizes for writing quality assessment that demonstrate strong generalization on four out-of-distribution test sets and 74% accuracy on the WQ benchmark. To further show WQRM's practical benefits during inference, we leverage additional test-time compute to generate and rank multiple candidate revisions, allowing us to select higher-quality outputs from an initial draft. Human evaluation with 9 experienced writers confirm that WQRM-based selection produces writing samples preferred by experts 66% overall, and 72.2% when the reward gap is larger than 1 point. We release our datasets and models to encourage community engagement with writing quality assessment and development of AI writing systems better aligned with human preferences.
In an age where information spreads rapidly across social media, effectively identifying influential nodes in dynamic networks is critical. Traditional influence maximization strategies often fail to keep up with rapidly evolving relationships and structures, leading to missed opportunities and inefficiencies. To address this, we propose a novel learning-based approach integrating Graph Neural Networks (GNNs) with Bidirectional Long Short-Term Memory (BiLSTM) models. This hybrid framework captures both structural and temporal dynamics, enabling accurate prediction of candidate nodes for seed set selection. The bidirectional nature of BiLSTM allows our model to analyze patterns from both past and future network states, ensuring adaptability to changes over time. By dynamically adapting to graph evolution at each time snapshot, our approach improves seed set calculation efficiency, achieving an average of 90% accuracy in predicting potential seed nodes across diverse networks. This significantly reduces computational overhead by optimizing the number of nodes evaluated for seed selection. Our method is particularly effective in fields like viral marketing and social network analysis, where understanding temporal dynamics is crucial.
To uncover how AI agents change productivity, performance, and work processes, we introduce MindMeld: an experimentation platform enabling humans and AI agents to collaborate in integrative workspaces. In a large-scale marketing experiment on the platform, 2310 participants were randomly assigned to human-human and human-AI teams, with randomized AI personality traits. The teams exchanged 183,691 messages, and created 63,656 image edits, 1,960,095 ad copy edits, and 10,375 AI-generated images while producing 11,138 ads for a large think tank. Analysis of fine-grained communication, collaboration, and workflow logs revealed that collaborating with AI agents increased communication by 137% and allowed humans to focus 23% more on text and image content generation messaging and 20% less on direct text editing. Humans on Human-AI teams sent 23% fewer social messages, creating 60% greater productivity per worker and higher-quality ad copy. In contrast, human-human teams produced higher-quality images, suggesting that AI agents require fine-tuning for multimodal workflows. AI personality prompt randomization revealed that AI traits can complement human personalities to enhance collaboration. For example, conscientious humans paired with open AI agents improved image quality, while extroverted humans paired with conscientious AI agents reduced the quality of text, images, and clicks. In field tests of ad campaigns with ~5M impressions, ads with higher image quality produced by human collaborations and higher text quality produced by AI collaborations performed significantly better on click-through rate and cost per click metrics. Overall, ads created by human-AI teams performed similarly to those created by human-human teams. Together, these results suggest AI agents can improve teamwork and productivity, especially when tuned to complement human traits.
Qini curves are a widely used tool for assessing treatment policies under allocation constraints as they visualize the incremental gain of a new treatment policy versus the cost of its implementation. Standard Qini curve estimation assumes no interference between units: that is, that treating one unit does not influence the outcome of any other unit. In many real-life applications such as public policy or marketing, however, the presence of interference is common. Ignoring interference in these scenarios can lead to systematically biased Qini curves that over- or under-estimate a treatment policy's cost-effectiveness. In this paper, we address the problem of Qini curve estimation under clustered network interference, where interfering units form independent clusters. We propose a formal description of the problem setting with an experimental study design under which we can account for clustered network interference. Within this framework, we introduce three different estimation strategies suited for different conditions. Moreover, we introduce a marketplace simulator that emulates clustered network interference in a typical e-commerce setting. From both theoretical and empirical insights, we provide recommendations in choosing the best estimation strategy by identifying an inherent bias-variance trade-off among the estimation strategies.
Multi-brand analysis based on review comments and ratings is a commonly used strategy to compare different brands in marketing. It can help consumers make more informed decisions and help marketers understand their brand's position in the market. In this work, we propose a multifacet hierarchical sentiment-topic model (MH-STM) to detect brand-associated sentiment polarities towards multiple comparative aspects from online customer reviews. The proposed method is built on a unified generative framework that explains review words with a hierarchical brand-associated topic model and the overall polarity score with a regression model on the empirical topic distribution. Moreover, a novel hierarchical Polya urn (HPU) scheme is proposed to enhance the topic-word association among topic hierarchy, such that the general topics shared by all brands are separated effectively from the unique topics specific to individual brands. The performance of the proposed method is evaluated on both synthetic data and two real-world review corpora. Experimental studies demonstrate that the proposed method can be effective in detecting reasonable topic hierarchy and deriving accurate brand-associated rankings on multi-aspects.
Language is far more than a communication tool. A wealth of information - including but not limited to the identities, psychological states, and social contexts of its users - can be gleaned through linguistic markers, and such insights are routinely leveraged across diverse fields ranging from product development and marketing to healthcare. In four studies utilizing experimental and observational methods, we demonstrate that the widespread adoption of large language models (LLMs) as writing assistants is linked to notable declines in linguistic diversity and may interfere with the societal and psychological insights language provides. We show that while the core content of texts is retained when LLMs polish and rewrite texts, not only do they homogenize writing styles, but they also alter stylistic elements in a way that selectively amplifies certain dominant characteristics or biases while suppressing others - emphasizing conformity over individuality. By varying LLMs, prompts, classifiers, and contexts, we show that these trends are robust and consistent. Our findings highlight a wide array of risks associated with linguistic homogenization, including compromised diagnostic processes and personalization efforts, the exacerbation of existing divides and barriers to equity in settings like personnel selection where language plays a critical role in assessing candidates' qualifications, communication skills, and cultural fit, and the undermining of efforts for cultural preservation.
The recent surge in advanced generative models, such as diffusion models and generative adversarial networks (GANs), has led to an alarming rise in AI-generated images across various domains on the web. While such technologies offer benefits such as democratizing artistic creation, they also pose challenges in misinformation, digital forgery, and authenticity verification. Additionally, the uncredited use of AI-generated images in media and marketing has sparked significant backlash from online communities. In response to this, we introduce DejAIvu, a Chrome Web extension that combines real-time AI-generated image detection with saliency-based explainability while users browse the web. Using an ONNX-optimized deep learning model, DejAIvu automatically analyzes images on websites such as Google Images, identifies AI-generated content using model inference, and overlays a saliency heatmap to highlight AI-related artifacts. Our approach integrates efficient in-browser inference, gradient-based saliency analysis, and a seamless user experience, ensuring that AI detection is both transparent and interpretable. We also evaluate DejAIvu across multiple pretrained architectures and benchmark datasets, demonstrating high accuracy and low latency, making it a practical and deployable tool for enhancing AI image accountability. The code for this system can be found at https://github.com/Noodulz/dejAIvu.
Estimating individualised treatment effect (ITE) -- that is the causal effect of a set of variables (also called exposures, treatments, actions, policies, or interventions), referred to as \textit{composite treatments}, on a set of outcome variables of interest, referred to as \textit{composite outcomes}, for a unit from observational data -- remains a fundamental problem in causal inference with applications across disciplines, such as healthcare, economics, education, social science, marketing, and computer science. Previous work in causal machine learning for ITE estimation is limited to simple settings, like single treatments and single outcomes. This hinders their use in complex real-world scenarios; for example, consider studying the effect of different ICU interventions, such as beta-blockers and statins for a patient admitted for heart surgery, on different outcomes of interest such as atrial fibrillation and in-hospital mortality. The limited research into composite treatments and outcomes is primarily due to data scarcity for all treatments and outcomes. To address the above challenges, we propose a novel and innovative hypernetwork-based approach, called \emph{H-Learner}, to solve ITE estimation under composite treatments and composite outcomes, which tackles the data scarcity issue by dynamically sharing information across treatments and outcomes. Our empirical analysis with binary and arbitrary composite treatments and outcomes demonstrates the effectiveness of the proposed approach compared to existing methods.
Author profiling, the analysis of texts to uncover attributes such as gender and age of the author, has become essential with the widespread use of social media platforms. This paper focuses on author profiling in the Bangla language, aiming to extract valuable insights about anonymous authors based on their writing style on social media. The primary objective is to introduce and benchmark the performance of machine learning approaches on a newly created Bangla Author Profiling dataset, BN-AuthProf. The dataset comprises 30,131 social media posts from 300 authors, labeled by their age and gender. Authors' identities and sensitive information were anonymized to ensure privacy. Various classical machine learning and deep learning techniques were employed to evaluate the dataset. For gender classification, the best accuracy achieved was 80% using Support Vector Machine (SVM), while a Multinomial Naive Bayes (MNB) classifier achieved the best F1 score of 0.756. For age classification, MNB attained a maximum accuracy score of 91% with an F1 score of 0.905. This research highlights the effectiveness of machine learning in gender and age classification for Bangla author profiling, with practical implications spanning marketing, security, forensic linguistics, education, and criminal investigations, considering privacy and biases.
In the dynamic landscape of contemporary society, the popularity of ideas, opinions, and interests fluctuates rapidly. Traditional dynamical models in social sciences often fail to capture this inherent volatility, attributing changes to exogenous shocks rather than intrinsic features of the system. This paper introduces a novel, tractable model that simulates the natural rise and fall of ideas' popularity, offering a more accurate representation of real-world dynamics. Building upon the SIRS (Susceptible, Infectious, Recovered, Susceptible) epidemiological model, we incorporate a feedback mechanism that allows the recovery rate to vary dynamically based on the current state of the system. This modification reflects the cyclical nature of idea adoption and abandonment, driven by social saturation and renewed interest. Our model successfully captures the rapid and recurrent shifts in popularity, providing valuable insights into the mechanisms behind these fluctuations. This approach offers a robust framework for studying the diffusion dynamics of popular ideas, with potential applications across various fields such as marketing, technology adoption, and political movements.
Emotion and personality are central elements in understanding human psychological states. Emotions reflect an individual subjective experiences, while personality reveals relatively stable behavioral and cognitive patterns. Existing affective computing datasets often annotate emotion and personality traits separately, lacking fine-grained labeling of micro-emotions and emotion intensity in both single-label and multi-label classifications. Chinese emotion datasets are extremely scarce, and datasets capturing Chinese user personality traits are even more limited. To address these gaps, this study collected data from the major social media platform Weibo, screening 11,338 valid users from over 50,000 individuals with diverse MBTI personality labels and acquiring 566,900 posts along with the user MBTI personality tags. Using the EQN method, we compiled a multi-label Chinese affective computing dataset that integrates the same user's personality traits with six emotions and micro-emotions, each annotated with intensity levels. Validation results across multiple NLP classification models demonstrate the dataset strong utility. This dataset is designed to advance machine recognition of complex human emotions and provide data support for research in psychology, education, marketing, finance, and politics.
Network analysis is increasingly important across various fields, including the fragrance industry, where perfumes are represented as nodes and shared user preferences as edges in perfume networks. Community detection can uncover clusters of similar perfumes, providing insights into consumer preferences, enhancing recommendation systems, and informing targeted marketing strategies. This study aims to apply community detection techniques to group perfumes favored by users into relevant clusters for better recommendations. We constructed a bipartite network from user reviews on the Persian retail platform "Atrafshan," with nodes representing users and perfumes, and edges formed by positive comments. This network was transformed into a Perfume Co-Preference Network, connecting perfumes liked by the same users. By applying community detection algorithms, we identified clusters based on shared preferences, enhancing our understanding of user sentiment in the fragrance market. To improve sentiment analysis, we integrated emojis and a user voting system for greater accuracy. Emojis, aligned with their Persian counterparts, captured the emotional tone of reviews, while user ratings for scent, longevity, and sillage refined sentiment classification. Edge weights were adjusted by combining adjacency values with user ratings in a 60:40 ratio, reflecting both connection strength and user preferences. These enhancements led to improved modularity of detected communities, resulting in more accurate perfume groupings. This research pioneers the use of community detection in perfume networks, offering new insights into consumer preferences. Our advancements in sentiment analysis and edge weight refinement provide actionable insights for optimizing product recommendations and marketing strategies in the fragrance industry.
With the large amount of data generated every day, public sentiment is a key factor for various fields, including marketing, politics, and social research. Understanding the public sentiment about different topics can provide valuable insights. However, most traditional approaches for sentiment analysis often depend on supervised learning, which requires a significant amount of labeled data. This makes it both expensive and time-consuming to implement. This project introduces an approach using unsupervised learning techniques, particularly Affinity Propagation (AP) clustering, to analyze sentiment. AP clustering groups text data based on natural patterns, without needing predefined cluster numbers. The paper compares AP with K-means clustering, using TF-IDF Vectorization for text representation and Principal Component Analysis (PCA) for dimensionality reduction. To enhance performance, AP is combined with Agglomerative Hierarchical Clustering. This hybrid method refines clusters further, capturing both global and local sentiment structures more effectively. The effectiveness of these methods is evaluated using the Silhouette Score, Calinski-Harabasz Score, and Davies-Bouldin Index. Results show that AP with Agglomerative Hierarchical Clustering significantly outperforms K-means. This research contributes to Natural Language Processing (NLP) by proposing a scalable and efficient unsupervised learning framework for sentiment analysis, highlighting the significant societal impact of advanced AI techniques in analyzing public sentiment without the need for extensive labeled data.
Cluster analysis plays a crucial role in various domains and applications, such as customer segmentation in marketing. These contexts often involve multimodal data, including both tabular and textual datasets, making it challenging to represent hidden patterns for obtaining meaningful clusters. This study introduces ERASMO, a framework designed to fine-tune a pretrained language model on textually encoded tabular data and generate embeddings from the fine-tuned model. ERASMO employs a textual converter to transform tabular data into a textual format, enabling the language model to process and understand the data more effectively. Additionally, ERASMO produces contextually rich and structurally representative embeddings through techniques such as random feature sequence shuffling and number verbalization. Extensive experimental evaluations were conducted using multiple datasets and baseline approaches. Our results demonstrate that ERASMO fully leverages the specific context of each tabular dataset, leading to more precise and nuanced embeddings for accurate clustering. This approach enhances clustering performance by capturing complex relationship patterns within diverse tabular data.
In Influence Maximization (IM), the objective is to -- given a budget -- select the optimal set of entities in a network to target with a treatment so as to maximize the total effect. For instance, in marketing, the objective is to target the set of customers that maximizes the total response rate, resulting from both direct treatment effects on targeted customers and indirect, spillover, effects that follow from targeting these customers. Recently, new methods to estimate treatment effects in the presence of network interference have been proposed. However, the issue of how to leverage these models to make better treatment allocation decisions has been largely overlooked. Traditionally, in Uplift Modeling (UM), entities are ranked according to estimated treatment effect, and the top entities are allocated treatment. Since, in a network context, entities influence each other, the UM ranking approach will be suboptimal. The problem of finding the optimal treatment allocation in a network setting is \textcolor{red}{NP-hard,} and generally has to be solved heuristically. To fill the gap between IM and UM, we propose OTAPI: Optimizing Treatment Allocation in the Presence of Interference to find solutions to the IM problem using treatment effect estimates. OTAPI consists of two steps. First, a causal estimator is trained to predict treatment effects in a network setting. Second, this estimator is leveraged to identify an optimal treatment allocation by integrating it into classic IM algorithms. We demonstrate that this novel method outperforms classic IM and UM approaches on both synthetic and semi-synthetic datasets.
Recent advancements in image synthesis are fueled by the advent of large-scale diffusion models. Yet, integrating realistic object visualizations seamlessly into new or existing backgrounds without extensive training remains a challenge. This paper introduces InsertDiffusion, a novel, training-free diffusion architecture that efficiently embeds objects into images while preserving their structural and identity characteristics. Our approach utilizes off-the-shelf generative models and eliminates the need for fine-tuning, making it ideal for rapid and adaptable visualizations in product design and marketing. We demonstrate superior performance over existing methods in terms of image realism and alignment with input conditions. By decomposing the generation task into independent steps, InsertDiffusion offers a scalable solution that extends the capabilities of diffusion models for practical applications, achieving high-quality visualizations that maintain the authenticity of the original objects.
Posters play a crucial role in marketing and advertising by enhancing visual communication and brand visibility, making significant contributions to industrial design. With the latest advancements in controllable T2I diffusion models, increasing research has focused on rendering text within synthesized images. Despite improvements in text rendering accuracy, the field of automatic poster generation remains underexplored. In this paper, we propose an automatic poster generation framework with text rendering capabilities leveraging LLMs, utilizing a triple-cross attention mechanism based on alignment learning. This framework aims to create precise poster text within a detailed contextual background. Additionally, the framework supports controllable fonts, adjustable image resolution, and the rendering of posters with descriptions and text in both English and Chinese.Furthermore, we introduce a high-resolution font dataset and a poster dataset with resolutions exceeding 1024 pixels. Our approach leverages the SDXL architecture. Extensive experiments validate our method's capability in generating poster images with complex and contextually rich backgrounds.Codes is available at https://github.com/OPPO-Mente-Lab/GlyphDraw2.