Heterogeneous User Modeling for LLM-based Recommendation

원문 초록

Leveraging Large Language Models (LLMs) for recommendation has demonstrated notable success in various domains, showcasing their potential for open-domain recommendation. A key challenge to advancing open-domain recommendation lies in effectively modeling user preferences from users' heterogeneous behaviors across multiple domains. Existing approaches, including ID-based and semantic-based modeling, struggle with poor generalization, an inability to compress noisy interactions effectively, and the domain seesaw phenomenon. To address these challenges, we propose a Heterogeneous User Modeling (HUM) method, which incorporates a compression enhancer and a robustness enhancer for LLM-based recommendation. The compression enhancer uses a customized prompt to compress heterogeneous behaviors into a tailored token, while a masking mechanism enhances cross-domain knowledge extraction and understanding. The robustness enhancer introduces a domain importance score to mitigate the domain seesaw phenomenon by guiding domain optimization. Extensive experiments on heterogeneous datasets validate that HUM effectively models user heterogeneity by achieving both high efficacy and robustness, leading to superior performance in open-domain recommendation.