Learning Personalized Utility Functions for Drivers in Ride-hailing Systems Using Ensemble Hypernetworks

원문 초록

In ride-hailing systems, drivers decide whether to accept or reject ride requests based on factors such as order characteristics, traffic conditions, and personal preferences. Accurately predicting these decisions is essential for improving the efficiency and reliability of these systems. Traditional models, such as the Random Utility Maximization (RUM) approach, typically predict drivers' decisions by assuming linear correlations among attributes. However, these models often fall short because they fail to account for non-linear interactions between attributes and do not cater to the unique, personalized preferences of individual drivers. In this paper, we develop a method for learning personalized utility functions using hypernetwork and ensemble learning. Hypernetworks dynamically generate weights for a linear utility function based on trip request data and driver profiles, capturing the non-linear relationships. An ensemble of hypernetworks trained on different data segments further improve model adaptability and generalization by introducing controlled randomness, thereby reducing over-fitting. We validate the performance of our ensemble hypernetworks model in terms of prediction accuracy and uncertainty estimation in a real-world dataset. The results demonstrate that our approach not only accurately predicts each driver's utility but also effectively balances the needs for explainability and uncertainty quantification. Additionally, our model serves as a powerful tool for revealing the personalized preferences of different drivers, clearly illustrating which attributes largely impact their rider acceptance decisions.