Emotional Analysis of Fashion Trends Using Social Media and AI: Sentiment Analysis on Twitter for Fashion Trend Forecasting

원문 초록

This study explores the intersection of fashion trends and social media sentiment through computational analysis of Twitter data using the T4SA (Twitter for Sentiment Analysis) dataset. By applying natural language processing and machine learning techniques, we examine how sentiment patterns in fashion-related social media conversations can serve as predictors for emerging fashion trends. Our analysis involves the identification and categorization of fashion-related content, sentiment classification with improved normalization techniques, time series decomposition, statistically validated causal relationship modeling, cross-platform sentiment comparison, and brand-specific sentiment analysis. Results indicate correlations between sentiment patterns and fashion theme popularity, with accessories and streetwear themes showing statistically significant rising trends. The Granger causality analysis establishes sustainability and streetwear as primary trend drivers, showing bidirectional relationships with several other themes. The findings demonstrate that social media sentiment analysis can serve as an effective early indicator of fashion trend trajectories when proper statistical validation is applied. Our improved predictive model achieved 78.35% balanced accuracy in sentiment classification, establishing a reliable foundation for trend prediction across positive, neutral, and negative sentiment categories.