Visualizing Public Opinion on X: A Real-Time Sentiment Dashboard Using VADER and DistilBERT

원문 초록

In the age of social media, understanding public sentiment toward major corporations is crucial for investors, policymakers, and researchers. This paper presents a comprehensive sentiment analysis system tailored for corporate reputation monitoring, combining Natural Language Processing (NLP) and machine learning techniques to accurately interpret public opinion in real time. The methodology integrates a hybrid sentiment detection framework leveraging both rule-based models (VADER) and transformer-based deep learning models (DistilBERT), applied to social media data from multiple platforms. The system begins with robust preprocessing involving noise removal and text normalization, followed by sentiment classification using an ensemble approach to ensure both interpretability and contextual accuracy. Results are visualized through sentiment distribution plots, comparative analyses, and temporal sentiment trends for enhanced interpretability. Our analysis reveals significant disparities in public sentiment across major corporations, with companies like Amazon (81.2) and Samsung (45.8) receiving excellent sentiment scores, while Microsoft (21.7) and Walmart (21.9) exhibit poor sentiment profiles. These findings demonstrate the utility of our multi-source sentiment framework in providing actionable insights regarding corporate public perception, enabling stakeholders to make informed strategic decisions based on comprehensive sentiment analysis.