Confirmation Bias in Generative AI Chatbots: Mechanisms, Risks, Mitigation Strategies, and Future Research Directions

원문 초록

This article explores the phenomenon of confirmation bias in generative AI chatbots, a relatively underexamined aspect of AI-human interaction. Drawing on cognitive psychology and computational linguistics, it examines how confirmation bias, commonly understood as the tendency to seek information that aligns with existing beliefs, can be replicated and amplified by the design and functioning of large language models. The article analyzes the mechanisms by which confirmation bias may manifest in chatbot interactions, assesses the ethical and practical risks associated with such bias, and proposes a range of mitigation strategies. These include technical interventions, interface redesign, and policy measures aimed at promoting balanced AI-generated discourse. The article concludes by outlining future research directions, emphasizing the need for interdisciplinary collaboration and empirical evaluation to better understand and address confirmation bias in generative AI systems.