Personality Modeling for Persuasion of Misinformation using AI Agent

원문 초록

The proliferation of misinformation on social media platforms has highlighted the need to understand how individual personality traits influence susceptibility to and propagation of misinformation. This study employs an innovative agent-based modeling approach to investigate the relationship between personality traits and misinformation dynamics. Using six AI agents embodying different dimensions of the Big Five personality traits (Extraversion, Agreeableness, and Neuroticism), we simulated interactions across six diverse misinformation topics. The experiment, implemented through the AgentScope framework using the GLM-4-Flash model, generated 90 unique interactions, revealing complex patterns in how personality combinations affect persuasion and resistance to misinformation. Our findings demonstrate that analytical and critical personality traits enhance effectiveness in evidence-based discussions, while non-aggressive persuasion strategies show unexpected success in misinformation correction. Notably, agents with critical traits achieved a 59.4% success rate in HIV-related misinformation discussions, while those employing non-aggressive approaches maintained consistent persuasion rates above 40% across different personality combinations. The study also revealed a non-transitive pattern in persuasion effectiveness, challenging conventional assumptions about personality-based influence. These results provide crucial insights for developing personality-aware interventions in digital environments and suggest that effective misinformation countermeasures should prioritize emotional connection and trust-building over confrontational approaches. The findings contribute to both theoretical understanding of personality-misinformation dynamics and practical strategies for combating misinformation in social media contexts.