Organizational culture and the usage of Industry 4.0 technologies: evidence from Swiss businesses

원문 초록

Using novel establishment-level observational data from Switzerland, we empirically examine whether the usage of key technologies of Industry 4.0 distinguishes across firms with different types of organizational culture. Based on the Technology-Organization-Environment and the Competing Values framework, we hypothesize that the developmental culture has the greatest potential to promote the usage of Industry 4.0 technologies. We also hypothesize that companies with a hierarchical or rational culture are especially likely to make use of automation technologies, such as AI and robotics. By means of descriptive statistics and multiple regression analysis, we find empirical support for our first hypothesis, while we cannot con-firm our second hypothesis. Our empirical results provide important implications for managerial decision-makers. Specifically, the link between organizational culture and the implementation of Industry 4.0 technologies is relevant for managers, as this knowledge helps them to cope with digital transformation in turbulent times and keep their businesses competitive.