EasyRec: Simple yet Effective Language Models for Recommendation

원문 초록

Deep neural networks have become a powerful technique for learning representations from user-item interaction data in collaborative filtering (CF) for recommender systems. However, many existing methods heavily rely on unique user and item IDs, which limits their ability to perform well in practical zero-shot learning scenarios where sufficient training data may be unavailable. Inspired by the success of language models (LMs) and their strong generalization capabilities, a crucial question arises: How can we harness the potential of language models to empower recommender systems and elevate its generalization capabilities to new heights? In this study, we propose EasyRec - an effective and easy-to-use approach that seamlessly integrates text-based semantic understanding with collaborative signals. EasyRec employs a text-behavior alignment framework, which combines contrastive learning with collaborative language model tuning, to ensure a strong alignment between the text-enhanced semantic space and the collaborative behavior information. Extensive empirical evaluations across diverse real-world datasets demonstrate the superior performance of EasyRec compared to state-of-the-art alternative models, particularly in the challenging text-based zero-shot recommendation scenarios. Furthermore, the study highlights the potential of seamlessly integrating EasyRec as a plug-and-play component into text-enhanced collaborative filtering frameworks, thereby empowering existing recommender systems to elevate their recommendation performance and adapt to the evolving user preferences in dynamic environments. For better result reproducibility of our EasyRec framework, the model implementation details, source code, and datasets are available at the link: https://github.com/HKUDS/EasyRec.