Within-basket Recommendation via Neural Pattern Associator

원문 초록

Within-basket recommendation (WBR) refers to the task of recommending items to the end of completing a non-empty shopping basket during a shopping session. While the latest innovations in this space demonstrate remarkable performance improvement on benchmark datasets, they often overlook the complexity of user behaviors in practice, such as 1) co-existence of multiple shopping intentions, 2) multi-granularity of such intentions, and 3) interleaving behavior (switching intentions) in a shopping session. This paper presents Neural Pattern Associator (NPA), a deep item-association-mining model that explicitly models the aforementioned factors. Specifically, inspired by vector quantization, the NPA model learns to encode common user intentions (or item-combination patterns) as quantized representations (a.k.a. codebook), which permits identification of users's shopping intentions via attention-driven lookup during the reasoning phase. This yields coherent and self-interpretable recommendations. We evaluated the proposed NPA model across multiple extensive datasets, encompassing the domains of grocery e-commerce (shopping basket completion) and music (playlist extension), where our quantitative evaluations show that the NPA model significantly outperforms a wide range of existing WBR solutions, reflecting the benefit of explicitly modeling complex user intentions.