APP-installation information is helpful to describe the user's characteristics. The users with similar APPs installed might share several common interests and behave similarly in some scenarios. In this work, we learn a user embedding vector based on each user's APP-installation information. Since the user APP-installation embedding is learnable without dependency on the historical intra-APP behavioral data of the user, it complements the intra-APP embedding learned within each specific APP. Thus, they considerably help improve the effectiveness of the personalized advertising in each APP, and they are particularly beneficial for the cold start of the new users in the APP. In this paper, we formulate the APP-installation user embedding learning into a bipartite graph embedding problem. The main challenge in learning an effective APP-installation user embedding is the imbalanced data distribution. In this case, graph learning tends to be dominated by the popular APPs, which billions of users have installed. In other words, some niche/specialized APPs might have a marginal influence on graph learning. To effectively exploit the valuable information from the niche APPs, we decompose the APP-installation graph into a set of subgraphs. Each subgraph contains only one APP node and the users who install the APP. For each mini-batch, we only sample the users from the same subgraph in the training process. Thus, each APP can be involved in the training process in a more balanced manner. After integrating the learned APP-installation user embedding into our online personal advertising platform, we obtained a considerable boost in CTR, CVR, and revenue.
In e-commerce industry, graph neural network methods are the new trends for transaction risk modeling.The power of graph algorithms lie in the capability to catch transaction linking network information, which is very hard to be captured by other algorithms.However, in most existing approaches, transaction or user connections are defined by hard link strategies on shared properties, such as same credit card, same device, same ip address, same shipping address, etc. Those types of strategies will result in sparse linkages by entities with strong identification characteristics (ie. device) and over-linkages by entities that could be widely shared (ie. ip address), making it more difficult to learn useful information from graph. To address aforementioned problems, we present a novel behavioral biometric based method to establish transaction linkings based on user behavioral similarities, then train an unsupervised GNN to extract embedding features for downstream fraud prediction tasks. To our knowledge, this is the first time similarity based soft link has been used in graph embedding applications. To speed up similarity calculation, we apply an in-house GPU based HDBSCAN clustering method to remove highly concentrated and isolated nodes before graph construction. Our experiments show that embedding features learned from similarity based behavioral graph have achieved significant performance increase to the baseline fraud detection model in various business scenarios. In new guest buyer transaction scenario, this segment is a challenge for traditional method, we can make precision increase from 0.82 to 0.86 at the same recall of 0.27, which means we can decrease false positive rate using this method.
Knowledge graph (KG) embedding is widely used in many downstream applications using KGs. Generally, since KGs contain only ground truth triples, it is necessary to construct arbitrary negative samples for representation learning of KGs. Recently, various methods for sampling high-quality negatives have been studied because the quality of negative triples has great effect on KG embedding. In this paper, we propose a novel method called Entity Aware Negative Sampling (EANS), which is able to sample negative entities resemble to positive one by adopting Gaussian distribution to the aligned entity index space. Additionally, we introduce auxiliary loss for false negative prediction that can alleviate the impact of the sampled false negative triples. The proposed method can generate high-quality negative samples regardless of negative sample size and effectively mitigate the influence of false negative samples. The experimental results on standard benchmarks show that our EANS outperforms existing the state-of-the-art methods of negative sampling on several knowledge graph embedding models. Moreover, the proposed method achieves competitive performance even when the number of negative samples is limited to only one.
Analogical reasoning is fundamental to human cognition and holds an important place in various fields. However, previous studies mainly focus on single-modal analogical reasoning and ignore taking advantage of structure knowledge. Notably, the research in cognitive psychology has demonstrated that information from multimodal sources always brings more powerful cognitive transfer than single modality sources. To this end, we introduce the new task of multimodal analogical reasoning over knowledge graphs, which requires multimodal reasoning ability with the help of background knowledge. Specifically, we construct a Multimodal Analogical Reasoning dataSet (MARS) and a multimodal knowledge graph MarKG. We evaluate with multimodal knowledge graph embedding and pre-trained Transformer baselines, illustrating the potential challenges of the proposed task. We further propose a novel model-agnostic Multimodal analogical reasoning framework with Transformer (MarT) motivated by the structure mapping theory, which can obtain better performance. Code and datasets are available in https://github.com/zjunlp/MKG_Analogy.
Predicting the impact of publications in science and technology has become an important research area, which is useful in various real world scenarios such as technology investment, research direction selection, and technology policymaking. Citation trajectory prediction is one of the most popular tasks in this area. Existing approaches mainly rely on mining temporal and graph data from academic articles. Some recent methods are capable of handling cold-start prediction by aggregating metadata features of new publications. However, the implicit factors causing citations and the richer information from handling temporal and attribute features still need to be explored. In this paper, we propose CTPIR, a new citation trajectory prediction framework that is able to represent the influence (the momentum of citation) of either new or existing publications using the history information of all their attributes. Our framework is composed of three modules: difference-preserved graph embedding, fine-grained influence representation, and learning-based trajectory calculation. To test the effectiveness of our framework in more situations, we collect and construct a new temporal knowledge graph dataset from the real world, named AIPatent, which stems from global patents in the field of artificial intelligence. Experiments are conducted on both the APS academic dataset and our contributed AIPatent dataset. The results demonstrate the strengths of our approach in the citation trajectory prediction task.
Graph embedding provides a feasible methodology to conduct pattern classification for graph-structured data by mapping each data into the vectorial space. Various pioneering works are essentially coding method that concentrates on a vectorial representation about the inner properties of a graph in terms of the topological constitution, node attributions, link relations, etc. However, the classification for each targeted data is a qualitative issue based on understanding the overall discrepancies within the dataset scale. From the statistical point of view, these discrepancies manifest a metric distribution over the dataset scale if the distance metric is adopted to measure the pairwise similarity or dissimilarity. Therefore, we present a novel embedding strategy named $\mathbf{MetricDistribution2vec}$ to extract such distribution characteristics into the vectorial representation for each data. We demonstrate the application and effectiveness of our representation method in the supervised prediction tasks on extensive real-world structural graph datasets. The results have gained some unexpected increases compared with a surge of baselines on all the datasets, even if we take the lightweight models as classifiers. Moreover, the proposed methods also conducted experiments in Few-Shot classification scenarios, and the results still show attractive discrimination in rare training samples based inference.
Knowledge graph embedding aims to predict the missing relations between entities in knowledge graphs. Tensor-decomposition-based models, such as ComplEx, provide a good trade-off between efficiency and expressiveness, that is crucial because of the large size of real world knowledge graphs. The recent multi-partition embedding interaction (MEI) model subsumes these models by using the block term tensor format and provides a systematic solution for the trade-off. However, MEI has several drawbacks, some of which carried from its subsumed tensor-decomposition-based models. In this paper, we address these drawbacks and introduce the Multi-partition Embedding Interaction iMproved beyond block term format (MEIM) model, with independent core tensor for ensemble effects and soft orthogonality for max-rank mapping, in addition to multi-partition embedding. MEIM improves expressiveness while still being highly efficient, helping it to outperform strong baselines and achieve state-of-the-art results on difficult link prediction benchmarks using fairly small embedding sizes. The source code is released at https://github.com/tranhungnghiep/MEIM-KGE.
Anomaly identification is highly dependent on the relationship between the object and the scene, as different/same object actions in same/different scenes may lead to various degrees of normality and anomaly. Therefore, object-scene relation actually plays a crucial role in anomaly detection but is inadequately explored in previous works. In this paper, we propose a Spatial-Temporal Relation Learning (STRL) framework to tackle the video anomaly detection task. First, considering dynamic characteristics of the objects as well as scene areas, we construct a Spatio-Temporal Auto-Encoder (STAE) to jointly exploit spatial and temporal evolution patterns for representation learning. For better pattern extraction, two decoding branches are designed in the STAE module, i.e. an appearance branch capturing spatial cues by directly predicting the next frame, and a motion branch focusing on modeling the dynamics via optical flow prediction. Then, to well concretize the object-scene relation, a Relation Learning (RL) module is devised to analyze and summarize the normal relations by introducing the Knowledge Graph Embedding methodology. Specifically in this process, the plausibility of object-scene relation is measured by jointly modeling object/scene features and optimizable object-scene relation maps. Extensive experiments are conducted on three public datasets, and the superior performance over the state-of-the-art methods demonstrates the effectiveness of our method.
In this article, we explain the recent advance of subsampling methods in knowledge graph embedding (KGE) starting from the original one used in word2vec.
Graph Neural Networks (GNNs) are powerful deep learning methods for Non-Euclidean data. Popular GNNs are message-passing algorithms (MPNNs) that aggregate and combine signals in a local graph neighborhood. However, shallow MPNNs tend to miss long-range signals and perform poorly on some heterophilous graphs, while deep MPNNs can suffer from issues like over-smoothing or over-squashing. To mitigate such issues, existing works typically borrow normalization techniques from training neural networks on Euclidean data or modify the graph structures. Yet these approaches are not well-understood theoretically and could increase the overall computational complexity. In this work, we draw inspirations from spectral graph embedding and propose $\texttt{PowerEmbed}$ -- a simple layer-wise normalization technique to boost MPNNs. We show $\texttt{PowerEmbed}$ can provably express the top-$k$ leading eigenvectors of the graph operator, which prevents over-smoothing and is agnostic to the graph topology; meanwhile, it produces a list of representations ranging from local features to global signals, which avoids over-squashing. We apply $\texttt{PowerEmbed}$ in a wide range of simulated and real graphs and demonstrate its competitive performance, particularly for heterophilous graphs.
Translation-based knowledge graph embedding has been one of the most important branches for knowledge representation learning since TransE came out. Although many translation-based approaches have achieved some progress in recent years, the performance was still unsatisfactory. This paper proposes a novel knowledge graph embedding method named TripleRE with two versions. The first version of TripleRE creatively divide the relationship vector into three parts. The second version takes advantage of the concept of residual and achieves better performance. In addition, attempts on using NodePiece to encode entities achieved promising results in reducing the parametric size, and solved the problems of scalability. Experiments show that our approach achieved state-of-the-art performance on the large-scale knowledge graph dataset, and competitive performance on other datasets.
In the last two decades we are witnessing a huge increase of valuable big data structured in the form of graphs or networks. To apply traditional machine learning and data analytic techniques to such data it is necessary to transform graphs into vector-based representations that preserve the most essential structural properties of graphs. For this purpose, a large number of graph embedding methods have been proposed in the literature. Most of them produce general-purpose embeddings suitable for a variety of applications such as node clustering, node classification, graph visualisation and link prediction. In this paper, we propose two novel graph embedding algorithms based on random walks that are specifically designed for the node classification problem. Random walk sampling strategies of the proposed algorithms have been designed to pay special attention to hubs -- high-degree nodes that have the most critical role for the overall connectedness in large-scale graphs. The proposed methods are experimentally evaluated by analyzing the classification performance of three classification algorithms trained on embeddings of real-world networks. The obtained results indicate that our methods considerably improve the predictive power of examined classifiers compared to currently the most popular random walk method for generating general-purpose graph embeddings (node2vec).
Graph embedding methods aim at finding useful graph representations by mapping nodes to a low-dimensional vector space. It is a task with important downstream applications, such as link prediction, graph reconstruction, data visualization, node classification, and language modeling. In recent years, the field of graph embedding has witnessed a shift from linear algebraic approaches towards local, gradient-based optimization methods combined with random walks and deep neural networks to tackle the problem of embedding large graphs. However, despite this improvement in the optimization tools, graph embedding methods are still generically designed in a way that is oblivious to the particularities of real-life networks. Indeed, there has been significant progress in understanding and modeling complex real-life networks in recent years. However, the obtained results have had a minor influence on the development of graph embedding algorithms. This paper aims to remedy this by designing a graph embedding method that takes advantage of recent valuable insights from the field of network science. More precisely, we present a novel graph embedding approach based on the popularity-similarity and local attraction paradigms. We evaluate the performance of the proposed approach on the link prediction task on a large number of real-life networks. We show, using extensive experimental analysis, that the proposed method outperforms state-of-the-art graph embedding algorithms. We also demonstrate its robustness to data scarcity and the choice of embedding dimensionality.
Knowledge Graphs (KGs) have proven to be a reliable way of structuring data. They can provide a rich source of contextual information about cultural heritage collections. However, cultural heritage KGs are far from being complete. They are often missing important attributes such as geographical location, especially for sculptures and mobile or indoor entities such as paintings. In this paper, we first present a framework for ingesting knowledge about tangible cultural heritage entities from various data sources and their connected multi-hop knowledge into a geolocalized KG. Secondly, we propose a multi-view learning model for estimating the relative distance between a given pair of cultural heritage entities, based on the geographical as well as the knowledge connections of the entities.
Knowledge Graph Embedding (KGE) methods have gained enormous attention from a wide range of AI communities including Natural Language Processing (NLP) for text generation, classification and context induction. Embedding a huge number of inter-relationships in terms of a small number of dimensions, require proper modeling in both cognitive and computational aspects. Recently, numerous objective functions regarding cognitive and computational aspects of natural languages are developed. Among which are the state-of-the-art methods of linearity, bilinearity, manifold-preserving kernels, projection-subspace, and analogical inference. However, the major challenge of such models lies in their loss functions that associate the dimension of relation embeddings to corresponding entity dimension. This leads to inaccurate prediction of corresponding relations among entities when counterparts are estimated wrongly. ProjE KGE, published by Bordes et al., due to low computational complexity and high potential for model improvement, is improved in this work regarding all translative and bilinear interactions while capturing entity nonlinearity. Experimental results on benchmark Knowledge Graphs (KGs) such as FB15K and WN18 show that the proposed approach outperforms the state-of-the-art models in entity prediction task using linear and bilinear methods and other recent powerful ones. In addition, a parallel processing structure is proposed for the model in order to improve the scalability on large KGs. The effects of different adaptive clustering and newly proposed sampling approaches are also explained which prove to be effective in improving the accuracy of knowledge graph completion.
The notion of local intrinsic dimensionality (LID) is an important advancement in data dimensionality analysis, with applications in data mining, machine learning and similarity search problems. Existing distance-based LID estimators were designed for tabular datasets encompassing data points represented as vectors in a Euclidean space. After discussing their limitations for graph-structured data considering graph embeddings and graph distances, we propose NC-LID, a novel LID-related measure for quantifying the discriminatory power of the shortest-path distance with respect to natural communities of nodes as their intrinsic localities. It is shown how this measure can be used to design LID-aware graph embedding algorithms by formulating two LID-elastic variants of node2vec with personalized hyperparameters that are adjusted according to NC-LID values. Our empirical analysis of NC-LID on a large number of real-world graphs shows that this measure is able to point to nodes with high link reconstruction errors in node2vec embeddings better than node centrality metrics. The experimental evaluation also shows that the proposed LID-elastic node2vec extensions improve node2vec by better preserving graph structure in generated embeddings.
The recent popularity of edge devices and Artificial Intelligent of Things (AIoT) has driven a new wave of contextual recommendations, such as location based Point of Interest (PoI) recommendations and computing resource-aware mobile app recommendations. In many such recommendation scenarios, contexts are drifting over time. For example, in a mobile game recommendation, contextual features like locations, battery, and storage levels of mobile devices are frequently drifting over time. However, most existing graph-based collaborative filtering methods are designed under the assumption of static features. Therefore, they would require frequent retraining and/or yield graphical models burgeoning in sizes, impeding their suitability for context-drifting recommendations. In this work, we propose a specifically tailor-made Hybrid Static and Adaptive Graph Embedding (HySAGE) network for context-drifting recommendations. Our key idea is to disentangle the relatively static user-item interaction and rapidly drifting contextual features. Specifically, our proposed HySAGE network learns a relatively static graph embedding from user-item interaction and an adaptive embedding from drifting contextual features. These embeddings are incorporated into an interest network to generate the user interest in some certain context. We adopt an interactive attention module to learn the interactions among static graph embeddings, adaptive contextual embeddings, and user interest, helping to achieve a better final representation. Extensive experiments on real-world datasets demonstrate that HySAGE significantly improves the performance of the existing state-of-the-art recommendation algorithms.
The majority of knowledge graph embedding techniques treat entities and predicates as separate embedding matrices, using aggregation functions to build a representation of the input triple. However, these aggregations are lossy, i.e. they do not capture the semantics of the original triples, such as information contained in the predicates. To combat these shortcomings, current methods learn triple embeddings from scratch without utilizing entity and predicate embeddings from pre-trained models. In this paper, we design a novel fine-tuning approach for learning triple embeddings by creating weak supervision signals from pre-trained knowledge graph embeddings. We develop a method for automatically sampling triples from a knowledge graph and estimating their pairwise similarities from pre-trained embedding models. These pairwise similarity scores are then fed to a Siamese-like neural architecture to fine-tune triple representations. We evaluate the proposed method on two widely studied knowledge graphs and show consistent improvement over other state-of-the-art triple embedding methods on triple classification and triple clustering tasks.
Knowledge graph (KG) embedding seeks to learn vector representations for entities and relations. Conventional models reason over graph structures, but they suffer from the issues of graph incompleteness and long-tail entities. Recent studies have used pre-trained language models to learn embeddings based on the textual information of entities and relations, but they cannot take advantage of graph structures. In the paper, we show empirically that these two kinds of features are complementary for KG embedding. To this end, we propose CoLE, a Co-distillation Learning method for KG Embedding that exploits the complementarity of graph structures and text information. Its graph embedding model employs Transformer to reconstruct the representation of an entity from its neighborhood subgraph. Its text embedding model uses a pre-trained language model to generate entity representations from the soft prompts of their names, descriptions, and relational neighbors. To let the two model promote each other, we propose co-distillation learning that allows them to distill selective knowledge from each other's prediction logits. In our co-distillation learning, each model serves as both a teacher and a student. Experiments on benchmark datasets demonstrate that the two models outperform their related baselines, and the ensemble method CoLE with co-distillation learning advances the state-of-the-art of KG embedding.
THIS PAPER IS NOW DEFUNCT: Check out "Graph Embeddings via Tensor Products and Approximately Orthonormal Codes", where it has been combined into one paper.