Hateful memes have become a significant concern on the Internet, necessitating robust automated detection systems. While LMMs have shown promise in hateful meme detection, they face notable challenges like sub-optimal performance and limited out-of-domain generalization capabilities. Recent studies further reveal the limitations of both SFT and in-context learning when applied to LMMs in this setting. To address these issues, we propose a robust adaptation framework for hateful meme detection that enhances in-domain accuracy and cross-domain generalization while preserving the general vision-language capabilities of LMMs. Experiments on six meme classification datasets show that our approach achieves state-of-the-art performance, outperforming larger agentic systems. Moreover, our method generates higher-quality rationales for explaining hateful content compared to standard SFT, enhancing model interpretability.
The expression of mental health symptoms through non-traditional means, such as memes, has gained remarkable attention over the past few years, with users often highlighting their mental health struggles through figurative intricacies within memes. While humans rely on commonsense knowledge to interpret these complex expressions, current Multimodal Language Models (MLMs) struggle to capture these figurative aspects inherent in memes. To address this gap, we introduce a novel dataset, AxiOM, derived from the GAD anxiety questionnaire, which categorizes memes into six fine-grained anxiety symptoms. Next, we propose a commonsense and domain-enriched framework, M3H, to enhance MLMs' ability to interpret figurative language and commonsense knowledge. The overarching goal remains to first understand and then classify the mental health symptoms expressed in memes. We benchmark M3H against 6 competitive baselines (with 20 variations), demonstrating improvements in both quantitative and qualitative metrics, including a detailed human evaluation. We observe a clear improvement of 4.20% and 4.66% on weighted-F1 metric. To assess the generalizability, we perform extensive experiments on a public dataset, RESTORE, for depressive symptom identification, presenting an extensive ablation study that highlights the contribution of each module in both datasets. Our findings reveal limitations in existing models and the advantage of employing commonsense to enhance figurative understanding.
The dynamic expansion of social media has led to an inundation of hateful memes on media platforms, accentuating the growing need for efficient identification and removal. Acknowledging the constraints of conventional multimodal hateful meme classification, which heavily depends on external knowledge and poses the risk of including irrelevant or redundant content, we developed Pen -- a prompt-enhanced network framework based on the prompt learning approach. Specifically, after constructing the sequence through the prompt method and encoding it with a language model, we performed region information global extraction on the encoded sequence for multi-view perception. By capturing global information about inference instances and demonstrations, Pen facilitates category selection by fully leveraging sequence information. This approach significantly improves model classification accuracy. Additionally, to bolster the model's reasoning capabilities in the feature space, we introduced prompt-aware contrastive learning into the framework to improve the quality of sample feature distributions. Through extensive ablation experiments on two public datasets, we evaluate the effectiveness of the Pen framework, concurrently comparing it with state-of-the-art model baselines. Our research findings highlight that Pen surpasses manual prompt methods, showcasing superior generalization and classification accuracy in hateful meme classification tasks. Our code is available at https://github.com/juszzi/Pen.
The complexity of text-embedded images presents a formidable challenge in machine learning given the need for multimodal understanding of multiple aspects of expression conveyed by them. While previous research in multimodal analysis has primarily focused on singular aspects such as hate speech and its subclasses, this study expands this focus to encompass multiple aspects of linguistics: hate, targets of hate, stance, and humor. We introduce a novel dataset PrideMM comprising 5,063 text-embedded images associated with the LGBTQ+ Pride movement, thereby addressing a serious gap in existing resources. We conduct extensive experimentation on PrideMM by using unimodal and multimodal baseline methods to establish benchmarks for each task. Additionally, we propose a novel framework MemeCLIP for efficient downstream learning while preserving the knowledge of the pre-trained CLIP model. The results of our experiments show that MemeCLIP achieves superior performance compared to previously proposed frameworks on two real-world datasets. We further compare the performance of MemeCLIP and zero-shot GPT-4 on the hate classification task. Finally, we discuss the shortcomings of our model by qualitatively analyzing misclassified samples. Our code and dataset are publicly available at: https://github.com/SiddhantBikram/MemeCLIP.
Memes are one of the most popular types of content used in an online disinformation campaign. They are primarily effective on social media platforms since they can easily reach many users. Memes in a disinformation campaign achieve their goal of influencing the users through several rhetorical and psychological techniques, such as causal oversimplification, name-calling, and smear. The SemEval 2024 Task 4 \textit{Multilingual Detection of Persuasion Technique in Memes} on identifying such techniques in the memes is divided across three sub-tasks: ($\mathbf{1}$) Hierarchical multi-label classification using only textual content of the meme, ($\mathbf{2}$) Hierarchical multi-label classification using both, textual and visual content of the meme and ($\mathbf{3}$) Binary classification of whether the meme contains a persuasion technique or not using it's textual and visual content. This paper proposes an ensemble of Class Definition Prediction (CDP) and hyperbolic embeddings-based approaches for this task. We enhance meme classification accuracy and comprehensiveness by integrating HypEmo's hierarchical label embeddings (Chen et al., 2023) and a multi-task learning framework for emotion prediction. We achieve a hierarchical F1-score of 0.60, 0.67, and 0.48 on the respective sub-tasks.
The rise of social media platforms has brought about a new digital culture called memes. Memes, which combine visuals and text, can strongly influence public opinions on social and cultural issues. As a result, people have become interested in categorizing memes, leading to the development of various datasets and multimodal models that show promising results in this field. However, there is currently a lack of a single library that allows for the reproduction, evaluation, and comparison of these models using fair benchmarks and settings. To fill this gap, we introduce the Meme Analytical Tool Kit (MATK), an open-source toolkit specifically designed to support existing memes datasets and cutting-edge multimodal models. MATK aims to assist researchers and engineers in training and reproducing these multimodal models for meme classification tasks, while also providing analysis techniques to gain insights into their strengths and weaknesses. To access MATK, please visit \url{https://github.com/Social-AI-Studio/MATK}.
Hateful memes have emerged as a significant concern on the Internet. Detecting hateful memes requires the system to jointly understand the visual and textual modalities. Our investigation reveals that the embedding space of existing CLIP-based systems lacks sensitivity to subtle differences in memes that are vital for correct hatefulness classification. We propose constructing a hatefulness-aware embedding space through retrieval-guided contrastive training. Our approach achieves state-of-the-art performance on the HatefulMemes dataset with an AUROC of 87.0, outperforming much larger fine-tuned large multimodal models. We demonstrate a retrieval-based hateful memes detection system, which is capable of identifying hatefulness based on data unseen in training. This allows developers to update the hateful memes detection system by simply adding new examples without retraining, a desirable feature for real services in the constantly evolving landscape of hateful memes on the Internet.
The dramatic increase in the use of social media platforms for information sharing has also fueled a steep growth in online abuse. A simple yet effective way of abusing individuals or communities is by creating memes, which often integrate an image with a short piece of text layered on top of it. Such harmful elements are in rampant use and are a threat to online safety. Hence it is necessary to develop efficient models to detect and flag abusive memes. The problem becomes more challenging in a low-resource setting (e.g., Bengali memes, i.e., images with Bengali text embedded on it) because of the absence of benchmark datasets on which AI models could be trained. In this paper we bridge this gap by building a Bengali meme dataset. To setup an effective benchmark we implement several baseline models for classifying abusive memes using this dataset. We observe that multimodal models that use both textual and visual information outperform unimodal models. Our best-performing model achieves a macro F1 score of 70.51. Finally, we perform a qualitative error analysis of the misclassified memes of the best-performing text-based, image-based and multimodal models.
Multimodal image-text memes are prevalent on the internet, serving as a unique form of communication that combines visual and textual elements to convey humor, ideas, or emotions. However, some memes take a malicious turn, promoting hateful content and perpetuating discrimination. Detecting hateful memes within this multimodal context is a challenging task that requires understanding the intertwined meaning of text and images. In this work, we address this issue by proposing a novel approach named ISSUES for multimodal hateful meme classification. ISSUES leverages a pre-trained CLIP vision-language model and the textual inversion technique to effectively capture the multimodal semantic content of the memes. The experiments show that our method achieves state-of-the-art results on the Hateful Memes Challenge and HarMeme datasets. The code and the pre-trained models are publicly available at https://github.com/miccunifi/ISSUES.
Hateful meme detection is a challenging multimodal task that requires comprehension of both vision and language, as well as cross-modal interactions. Recent studies have tried to fine-tune pre-trained vision-language models (PVLMs) for this task. However, with increasing model sizes, it becomes important to leverage powerful PVLMs more efficiently, rather than simply fine-tuning them. Recently, researchers have attempted to convert meme images into textual captions and prompt language models for predictions. This approach has shown good performance but suffers from non-informative image captions. Considering the two factors mentioned above, we propose a probing-based captioning approach to leverage PVLMs in a zero-shot visual question answering (VQA) manner. Specifically, we prompt a frozen PVLM by asking hateful content-related questions and use the answers as image captions (which we call Pro-Cap), so that the captions contain information critical for hateful content detection. The good performance of models with Pro-Cap on three benchmarks validates the effectiveness and generalization of the proposed method.
Memes are a popular form of communicating trends and ideas in social media and on the internet in general, combining the modalities of images and text. They can express humor and sarcasm but can also have offensive content. Analyzing and classifying memes automatically is challenging since their interpretation relies on the understanding of visual elements, language, and background knowledge. Thus, it is important to meaningfully represent these sources and the interaction between them in order to classify a meme as a whole. In this work, we propose to use scene graphs, that express images in terms of objects and their visual relations, and knowledge graphs as structured representations for meme classification with a Transformer-based architecture. We compare our approach with ImgBERT, a multimodal model that uses only learned (instead of structured) representations of the meme, and observe consistent improvements. We further provide a dataset with human graph annotations that we compare to automatically generated graphs and entity linking. Analysis shows that automatic methods link more entities than human annotators and that automatically generated graphs are better suited for hatefulness classification in memes.
Recent studies have proposed models that yielded promising performance for the hateful meme classification task. Nevertheless, these proposed models do not generate interpretable explanations that uncover the underlying meaning and support the classification output. A major reason for the lack of explainable hateful meme methods is the absence of a hateful meme dataset that contains ground truth explanations for benchmarking or training. Intuitively, having such explanations can educate and assist content moderators in interpreting and removing flagged hateful memes. This paper address this research gap by introducing Hateful meme with Reasons Dataset (HatReD), which is a new multimodal hateful meme dataset annotated with the underlying hateful contextual reasons. We also define a new conditional generation task that aims to automatically generate underlying reasons to explain hateful memes and establish the baseline performance of state-of-the-art pre-trained language models on this task. We further demonstrate the usefulness of HatReD by analyzing the challenges of the new conditional generation task in explaining memes in seen and unseen domains. The dataset and benchmark models are made available here: https://github.com/Social-AI-Studio/HatRed
Hate speech is a societal problem that has significantly grown through the Internet. New forms of digital content such as image memes have given rise to spread of hate using multimodal means, being far more difficult to analyse and detect compared to the unimodal case. Accurate automatic processing, analysis and understanding of this kind of content will facilitate the endeavor of hindering hate speech proliferation through the digital world. To this end, we propose MemeFier, a deep learning-based architecture for fine-grained classification of Internet image memes, utilizing a dual-stage modality fusion module. The first fusion stage produces feature vectors containing modality alignment information that captures non-trivial connections between the text and image of a meme. The second fusion stage leverages the power of a Transformer encoder to learn inter-modality correlations at the token level and yield an informative representation. Additionally, we consider external knowledge as an additional input, and background image caption supervision as a regularizing component. Extensive experiments on three widely adopted benchmarks, i.e., Facebook Hateful Memes, Memotion7k and MultiOFF, indicate that our approach competes and in some cases surpasses state-of-the-art. Our code is available on https://github.com/ckoutlis/memefier.
Hateful memes are a growing menace on social media. While the image and its corresponding text in a meme are related, they do not necessarily convey the same meaning when viewed individually. Hence, detecting hateful memes requires careful consideration of both visual and textual information. Multimodal pre-training can be beneficial for this task because it effectively captures the relationship between the image and the text by representing them in a similar feature space. Furthermore, it is essential to model the interactions between the image and text features through intermediate fusion. Most existing methods either employ multimodal pre-training or intermediate fusion, but not both. In this work, we propose the Hate-CLIPper architecture, which explicitly models the cross-modal interactions between the image and text representations obtained using Contrastive Language-Image Pre-training (CLIP) encoders via a feature interaction matrix (FIM). A simple classifier based on the FIM representation is able to achieve state-of-the-art performance on the Hateful Memes Challenge (HMC) dataset with an AUROC of 85.8, which even surpasses the human performance of 82.65. Experiments on other meme datasets such as Propaganda Memes and TamilMemes also demonstrate the generalizability of the proposed approach. Finally, we analyze the interpretability of the FIM representation and show that cross-modal interactions can indeed facilitate the learning of meaningful concepts. The code for this work is available at https://github.com/gokulkarthik/hateclipper.
In this paper we describe our work towards building a generic framework for both multi-modal embedding and multi-label binary classification tasks, while participating in task 5 (Multimedia Automatic Misogyny Identification) of SemEval 2022 competition. Since pretraining deep models from scratch is a resource and data hungry task, our approach is based on three main strategies. We combine different state-of-the-art architectures to capture a wide spectrum of semantic signals from the multi-modal input. We employ a multi-task learning scheme to be able to use multiple datasets from the same knowledge domain to help increase the model's performance. We also use multiple objectives to regularize and fine tune different system components.
Discriminative self-supervised learning allows training models on any random group of internet images, and possibly recover salient information that helps differentiate between the images. Applied to ImageNet, this leads to object centric features that perform on par with supervised features on most object-centric downstream tasks. In this work, we question if using this ability, we can learn any salient and more representative information present in diverse unbounded set of images from across the globe. To do so, we train models on billions of random images without any data pre-processing or prior assumptions about what we want the model to learn. We scale our model size to dense 10 billion parameters to avoid underfitting on a large data size. We extensively study and validate our model performance on over 50 benchmarks including fairness, robustness to distribution shift, geographical diversity, fine grained recognition, image copy detection and many image classification datasets. The resulting model, not only captures well semantic information, it also captures information about artistic style and learns salient information such as geolocations and multilingual word embeddings based on visual content only. More importantly, we discover that such model is more robust, more fair, less harmful and less biased than supervised models or models trained on object centric datasets such as ImageNet.
A meme is an part of media created to share an opinion or emotion across the internet. Due to its popularity, memes have become the new forms of communication on social media. However, due to its nature, they are being used in harmful ways such as trolling and cyberbullying progressively. Various data modelling methods create different possibilities in feature extraction and turning them into beneficial information. The variety of modalities included in data plays a significant part in predicting the results. We try to explore the significance of visual features of images in classifying memes. Memes are a blend of both image and text, where the text is embedded into the image. We try to incorporate the memes as troll and non-trolling memes based on the images and the text on them. However, the images are to be analysed and combined with the text to increase performance. Our work illustrates different textual analysis methods and contrasting multimodal methods ranging from simple merging to cross attention to utilising both worlds' - best visual and textual features. The fine-tuned cross-lingual language model, XLM, performed the best in textual analysis, and the multimodal transformer performs the best in multimodal analysis.
Tamil is a Dravidian language that is commonly used and spoken in the southern part of Asia. In the era of social media, memes have been a fun moment in the day-to-day life of people. Here, we try to analyze the true meaning of Tamil memes by categorizing them as troll and non-troll. We propose an ingenious model comprising of a transformer-transformer architecture that tries to attain state-of-the-art by using attention as its main component. The dataset consists of troll and non-troll images with their captions as text. The task is a binary classification task. The objective of the model is to pay more attention to the extracted features and to ignore the noise in both images and text.
State-of-the-art computer vision systems are trained to predict a fixed set of predetermined object categories. This restricted form of supervision limits their generality and usability since additional labeled data is needed to specify any other visual concept. Learning directly from raw text about images is a promising alternative which leverages a much broader source of supervision. We demonstrate that the simple pre-training task of predicting which caption goes with which image is an efficient and scalable way to learn SOTA image representations from scratch on a dataset of 400 million (image, text) pairs collected from the internet. After pre-training, natural language is used to reference learned visual concepts (or describe new ones) enabling zero-shot transfer of the model to downstream tasks. We study the performance of this approach by benchmarking on over 30 different existing computer vision datasets, spanning tasks such as OCR, action recognition in videos, geo-localization, and many types of fine-grained object classification. The model transfers non-trivially to most tasks and is often competitive with a fully supervised baseline without the need for any dataset specific training. For instance, we match the accuracy of the original ResNet-50 on ImageNet zero-shot without needing to use any of the 1.28 million training examples it was trained on. We release our code and pre-trained model weights at https://github.com/OpenAI/CLIP.
Memes on the Internet are often harmless and sometimes amusing. However, by using certain types of images, text, or combinations of both, the seemingly harmless meme becomes a multimodal type of hate speech -- a hateful meme. The Hateful Memes Challenge is a first-of-its-kind competition which focuses on detecting hate speech in multimodal memes and it proposes a new data set containing 10,000+ new examples of multimodal content. We utilize VisualBERT -- which meant to be the BERT of vision and language -- that was trained multimodally on images and captions and apply Ensemble Learning. Our approach achieves 0.811 AUROC with an accuracy of 0.765 on the challenge test set and placed third out of 3,173 participants in the Hateful Memes Challenge.