Personalized recommendation systems must adapt to user interactions across different domains. Traditional approaches like MLoRA apply a single adaptation per domain but lack flexibility in handling diverse user behaviors. To address this, we propose MoE-MLoRA, a mixture-of-experts framework where each expert is first trained independently to specialize in its domain before a gating network is trained to weight their contributions dynamically. We evaluate MoE-MLoRA across eight CTR models on Movielens and Taobao, showing that it improves performance in large-scale, dynamic datasets (+1.45 Weighed-AUC in Taobao-20) but offers limited benefits in structured datasets with low domain diversity and sparsity. Further analysis of the number of experts per domain reveals that larger ensembles do not always improve performance, indicating the need for model-aware tuning. Our findings highlight the potential of expert-based architectures for multi-domain recommendation systems, demonstrating that task-aware specialization and adaptive gating can enhance predictive accuracy in complex environments. The implementation and code are available in our GitHub repository.
Hadamard Product (HP) has long been a cornerstone in click-through rate (CTR) prediction tasks due to its simplicity, effectiveness, and ability to capture feature interactions without additional parameters. However, the underlying reasons for its effectiveness remain unclear. In this paper, we revisit HP from the perspective of Quadratic Neural Networks (QNN), which leverage quadratic interaction terms to model complex feature relationships. We further reveal QNN's ability to expand the feature space and provide smooth nonlinear approximations without relying on activation functions. Meanwhile, we find that traditional post-activation does not further improve the performance of the QNN. Instead, mid-activation is a more suitable alternative. Through theoretical analysis and empirical evaluation of 25 QNN neuron formats, we identify a good-performing variant and make further enhancements on it. Specifically, we propose the Multi-Head Khatri-Rao Product as a superior alternative to HP and a Self-Ensemble Loss with dynamic ensemble capability within the same network to enhance computational efficiency and performance. Ultimately, we propose a novel neuron format, QNN-alpha, which is tailored for CTR prediction tasks. Experimental results show that QNN-alpha achieves new state-of-the-art performance on six public datasets while maintaining low inference latency, good scalability, and excellent compatibility. The code, running logs, and detailed hyperparameter configurations are available at: https://github.com/salmon1802/QNN.
Click-through rate (CTR) prediction is a critical task in online advertising and recommender systems, relying on effective modeling of feature interactions. Explicit interactions capture predefined relationships, such as inner products, but often suffer from data sparsity, while implicit interactions excel at learning complex patterns through non-linear transformations but lack inductive biases for efficient low-order modeling. Existing two-stream architectures integrate these paradigms but face challenges such as limited information sharing, gradient imbalance, and difficulty preserving low-order signals in sparse CTR data. We propose a novel framework, Dynamic Low-Order-Aware Fusion (DLF), which addresses these limitations through two key components: a Residual-Aware Low-Order Interaction Network (RLI) and a Network-Aware Attention Fusion Module (NAF). RLI explicitly preserves low-order signals while mitigating redundancy from residual connections, and NAF dynamically integrates explicit and implicit representations at each layer, enhancing information sharing and alleviating gradient imbalance. Together, these innovations balance low-order and high-order interactions, improving model expressiveness. Extensive experiments on public datasets demonstrate that DLF achieves state-of-the-art performance in CTR prediction, addressing key limitations of existing models. The implementation is publicly available at https://github.com/USTC-StarTeam/DLF.
Click-through Rate (CTR) prediction in real-world recommender systems often deals with billions of user interactions every day. To improve the training efficiency, it is common to update the CTR prediction model incrementally using the new incremental data and a subset of historical data. However, the feature embeddings of a CTR prediction model often get stale when the corresponding features do not appear in current incremental data. In the next period, the model would have a performance degradation on samples containing stale features, which we call the feature staleness problem. To mitigate this problem, we propose a Feature Staleness Aware Incremental Learning method for CTR prediction (FeSAIL) which adaptively replays samples containing stale features. We first introduce a staleness aware sampling algorithm (SAS) to sample a fixed number of stale samples with high sampling efficiency. We then introduce a staleness aware regularization mechanism (SAR) for a fine-grained control of the feature embedding updating. We instantiate FeSAIL with a general deep learning-based CTR prediction model and the experimental results demonstrate FeSAIL outperforms various state-of-the-art methods on four benchmark datasets.
With the rapid advancement of Multimodal Large Language Models (MLLMs), an increasing number of researchers are exploring their application in recommendation systems. However, the high latency associated with large models presents a significant challenge for such use cases. The EReL@MIR workshop provided a valuable opportunity to experiment with various approaches aimed at improving the efficiency of multimodal representation learning for information retrieval tasks. As part of the competition's requirements, participants were mandated to submit a technical report detailing their methodologies and findings. Our team was honored to receive the award for Task 2 - Winner (Multimodal CTR Prediction). In this technical report, we present our methods and key findings. Additionally, we propose several directions for future work, particularly focusing on how to effectively integrate recommendation signals into multimodal representations. The codebase for our implementation is publicly available at: https://github.com/Lattice-zjj/MMCTR_Code, and the trained model weights can be accessed at: https://huggingface.co/FireFlyCourageous/MMCTR_DIN_MicroLens_1M_x1.
Multimodal click-through rate (CTR) prediction is a key technique in industrial recommender systems. It leverages heterogeneous modalities such as text, images, and behavioral logs to capture high-order feature interactions between users and items, thereby enhancing the system's understanding of user interests and its ability to predict click behavior. The primary challenge in this field lies in effectively utilizing the rich semantic information from multiple modalities while satisfying the low-latency requirements of online inference in real-world applications. To foster progress in this area, the Multimodal CTR Prediction Challenge Track of the WWW 2025 EReL@MIR Workshop formulates the problem into two tasks: (1) Task 1 of Multimodal Item Embedding: this task aims to explore multimodal information extraction and item representation learning methods that enhance recommendation tasks; and (2) Task 2 of Multimodal CTR Prediction: this task aims to explore what multimodal recommendation model can effectively leverage multimodal embedding features and achieve better performance. In this paper, we propose a novel model for Task 2, named Quadratic Interest Network (QIN) for Multimodal CTR Prediction. Specifically, QIN employs adaptive sparse target attention to extract multimodal user behavior features, and leverages Quadratic Neural Networks to capture high-order feature interactions. As a result, QIN achieved an AUC of 0.9798 on the leaderboard and ranked second in the competition. The model code, training logs, hyperparameter configurations, and checkpoints are available at https://github.com/salmon1802/QIN.
The WWW 2025 EReL@MIR Workshop Multimodal CTR Prediction Challenge focuses on effectively applying multimodal embedding features to improve click-through rate (CTR) prediction in recommender systems. This technical report presents our 1$^{st}$ place winning solution for Task 2, combining sequential modeling and feature interaction learning to effectively capture user-item interactions. For multimodal information integration, we simply append the frozen multimodal embeddings to each item embedding. Experiments on the challenge dataset demonstrate the effectiveness of our method, achieving superior performance with a 0.9839 AUC on the leaderboard, much higher than the baseline model. Code and configuration are available in our GitHub repository and the checkpoint of our model can be found in HuggingFace.
In modern social media, recommender systems (RecSys) rely on the click-through rate (CTR) as the standard metric to evaluate user engagement. CTR prediction is traditionally framed as a binary classification task to predict whether a user will interact with a given item. However, this approach overlooks the complexity of real-world social modeling, where the user, item, and their interactive features change dynamically in fast-paced online environments. This dynamic nature often leads to model instability, reflected in overfitting short-term fluctuations rather than higher-level interactive patterns. While overfitting calls for more scaled and refined supervisions, current solutions often rely on binary labels that overly simplify fine-grained user preferences through the thresholding process, which significantly reduces the richness of the supervision. Therefore, we aim to alleviate the overfitting problem by increasing the supervision bandwidth in CTR training. Specifically, (i) theoretically, we formulate the impact of fine-grained preferences on model stability as a Lipschitz constrain; (ii) empirically, we discover that scaling the supervision bandwidth can act as an implicit Lipschitz regularizer, stably optimizing existing CTR models to achieve better generalizability. Extensive experiments show that this scaled supervision significantly and consistently improves the optimization process and the performance of existing CTR models, even without the need for additional hyperparameter tuning.
Accurate click-through rate (CTR) prediction is vital for online advertising and recommendation systems. Recent deep learning advancements have improved the ability to capture feature interactions and understand user interests. However, optimizing the embedding layer often remains overlooked. Embedding tables, which represent categorical and sequential features, can become excessively large, surpassing GPU memory limits and necessitating storage in CPU memory. This results in high memory consumption and increased latency due to frequent GPU-CPU data transfers. To tackle these challenges, we introduce a Model-agnostic Embedding Compression (MEC) framework that compresses embedding tables by quantizing pre-trained embeddings, without sacrificing recommendation quality. Our approach consists of two stages: first, we apply popularity-weighted regularization to balance code distribution between high- and low-frequency features. Then, we integrate a contrastive learning mechanism to ensure a uniform distribution of quantized codes, enhancing the distinctiveness of embeddings. Experiments on three datasets reveal that our method reduces memory usage by over 50x while maintaining or improving recommendation performance compared to existing models. The implementation code is accessible in our project repository https://github.com/USTC-StarTeam/MEC.
Deep recommender systems rely heavily on large embedding tables to handle high-cardinality categorical features such as user/item identifiers, and face significant memory constraints at scale. To tackle this challenge, hashing techniques are often employed to map multiple entities to the same embedding and thus reduce the size of the embedding tables. Concurrently, graph-based collaborative signals have emerged as powerful tools in recommender systems, yet their potential for optimizing embedding table reduction remains unexplored. This paper introduces GraphHash, the first graph-based approach that leverages modularity-based bipartite graph clustering on user-item interaction graphs to reduce embedding table sizes. We demonstrate that the modularity objective has a theoretical connection to message-passing, which provides a foundation for our method. By employing fast clustering algorithms, GraphHash serves as a computationally efficient proxy for message-passing during preprocessing and a plug-and-play graph-based alternative to traditional ID hashing. Extensive experiments show that GraphHash substantially outperforms diverse hashing baselines on both retrieval and click-through-rate prediction tasks. In particular, GraphHash achieves on average a 101.52% improvement in recall when reducing the embedding table size by more than 75%, highlighting the value of graph-based collaborative information for model reduction. Our code is available at https://github.com/snap-research/GraphHash.
Click-through rate (CTR) prediction plays a critical role in recommender systems and web searches. While many existing methods utilize ensemble learning to improve model performance, they typically limit the ensemble to two or three sub-networks, with little exploration of larger ensembles. In this paper, we investigate larger ensemble networks and find three inherent limitations in commonly used ensemble learning method: (1) performance degradation with more networks; (2) sharp decline and high variance in sub-network performance; (3) large discrepancies between sub-network and ensemble predictions. To simultaneously address the above limitations, this paper investigates potential solutions from the perspectives of Knowledge Distillation (KD) and Deep Mutual Learning (DML). Based on the empirical performance of these methods, we combine them to propose a novel model-agnostic Ensemble Knowledge Transfer Framework (EKTF). Specifically, we employ the collective decision-making of the students as an abstract teacher to guide each student (sub-network) towards more effective learning. Additionally, we encourage mutual learning among students to enable knowledge acquisition from different views. To address the issue of balancing the loss hyperparameters, we design a novel examination mechanism to ensure tailored teaching from teacher-to-student and selective learning in peer-to-peer. Experimental results on five real-world datasets demonstrate the effectiveness and compatibility of EKTF. The code, running logs, and detailed hyperparameter configurations are available at: https://github.com/salmon1802/EKTF.
The evolution of previous Click-Through Rate (CTR) models has mainly been driven by proposing complex components, whether shallow or deep, that are adept at modeling feature interactions. However, there has been less focus on improving fusion design. Instead, two naive solutions, stacked and parallel fusion, are commonly used. Both solutions rely on pre-determined fusion connections and fixed fusion operations. It has been repetitively observed that changes in fusion design may result in different performances, highlighting the critical role that fusion plays in CTR models. While there have been attempts to refine these basic fusion strategies, these efforts have often been constrained to specific settings or dependent on specific components. Neural architecture search has also been introduced to partially deal with fusion design, but it comes with limitations. The complexity of the search space can lead to inefficient and ineffective results. To bridge this gap, we introduce OptFusion, a method that automates the learning of fusion, encompassing both the connection learning and the operation selection. We have proposed a one-shot learning algorithm tackling these tasks concurrently. Our experiments are conducted over three large-scale datasets. Extensive experiments prove both the effectiveness and efficiency of OptFusion in improving CTR model performance. Our code implementation is available here\url{https://github.com/kexin-kxzhang/OptFusion}.
Click-through Rate (CTR) prediction is crucial for online personalization platforms. Recent advancements have shown that modeling rich user behaviors can significantly improve the performance of CTR prediction. Current long-term user behavior modeling algorithms predominantly follow two cascading stages. The first stage retrieves subsequence related to the target item from the long-term behavior sequence, while the second stage models the relationship between the subsequence and the target item. Despite significant progress, these methods have two critical flaws. First, the retrieval query typically includes only target item information, limiting the ability to capture the user's diverse interests. Second, relational information, such as sequential and interactive information within the subsequence, is frequently overlooked. Therefore, it requires to be further mined to more accurately model user interests. To this end, we propose Multi-granularity Interest Retrieval and Refinement Network (MIRRN). Specifically, we first construct queries based on behaviors observed at different time scales to obtain subsequences, each capturing users' interest at various granularities. We then introduce an noval multi-head Fourier transformer to efficiently learn sequential and interactive information within the subsequences, leading to more accurate modeling of user interests. Finally, we employ multi-head target attention to adaptively assess the impact of these multi-granularity interests on the target item. Extensive experiments have demonstrated that MIRRN significantly outperforms state-of-the-art baselines. Furthermore, an A/B test shows that MIRRN increases the average number of listening songs by 1.32% and the average time of listening songs by 0.55% on the Huawei Music App. The implementation code is publicly available at https://github.com/USTC-StarTeam/MIRRN.
The increasing popularity of deep learning models has created new opportunities for developing AI-based recommender systems. Designing recommender systems using deep neural networks requires careful architecture design, and further optimization demands extensive co-design efforts on jointly optimizing model architecture and hardware. Design automation, such as Automated Machine Learning (AutoML), is necessary to fully exploit the potential of recommender model design, including model choices and model-hardware co-design strategies. We introduce a novel paradigm that utilizes weight sharing to explore abundant solution spaces. Our paradigm creates a large supernet to search for optimal architectures and co-design strategies to address the challenges of data multi-modality and heterogeneity in the recommendation domain. From a model perspective, the supernet includes a variety of operators, dense connectivity, and dimension search options. From a co-design perspective, it encompasses versatile Processing-In-Memory (PIM) configurations to produce hardware-efficient models. Our solution space's scale, heterogeneity, and complexity pose several challenges, which we address by proposing various techniques for training and evaluating the supernet. Our crafted models show promising results on three Click-Through Rates (CTR) prediction benchmarks, outperforming both manually designed and AutoML-crafted models with state-of-the-art performance when focusing solely on architecture search. From a co-design perspective, we achieve 2x FLOPs efficiency, 1.8x energy efficiency, and 1.5x performance improvements in recommender models.
Modeling high-order feature interactions is critical for click-through rate (CTR) prediction, yet traditional approaches often face challenges in balancing predictive accuracy and computational efficiency. These methods typically rely on pre-defined interaction orders, which limit flexibility and require extensive prior knowledge. Moreover, explicitly modeling high-order interactions can lead to significant computational overhead. To tackle these challenges, we propose CTR-KAN, an adaptive framework for efficient high-order feature interaction modeling. CTR-KAN builds upon the Kolmogorov-Arnold Network (KAN) paradigm, addressing its limitations in CTR prediction tasks. Specifically, we introduce key enhancements, including a lightweight architecture that reduces the computational complexity of KAN and supports embedding-based feature representations. Additionally, CTR-KAN integrates guided symbolic regression to effectively capture multiplicative relationships, a known challenge in standard KAN implementations. Extensive experiments demonstrate that CTR-KAN achieves state-of-the-art predictive accuracy with significantly lower computational costs. Its sparse network structure also facilitates feature pruning and enhances global interpretability, making CTR-KAN a powerful tool for efficient inference in real-world CTR prediction scenarios.
In the realm of modern mobile E-commerce, providing users with nearby commercial service recommendations through location-based online services has become increasingly vital. While machine learning approaches have shown promise in multi-scene recommendation, existing methodologies often struggle to address cold-start problems in unprecedented scenes: the increasing diversity of commercial choices, along with the short online lifespan of scenes, give rise to the complexity of effective recommendations in online and dynamic scenes. In this work, we propose Scene-wise Adaptive Network (SwAN), a novel approach that emphasizes high-performance cold-start online recommendations for new scenes. Our approach introduces several crucial capabilities, including scene similarity learning, user-specific scene transition cognition, scene-specific information construction for the new scene, and enhancing the diverged logical information between scenes. We demonstrate SwAN's potential to optimize dynamic multi-scene recommendation problems by effectively online handling cold-start recommendations for any newly arrived scenes. More encouragingly, SwAN has been successfully deployed in Meituan's online catering recommendation service, which serves millions of customers per day, and SwAN has achieved a 5.64% CTR index improvement relative to the baselines and a 5.19% increase in daily order volume proportion.
As an important modeling paradigm in click-through rate (CTR) prediction, the Deep & Cross Network (DCN) and its derivative models have gained widespread recognition primarily due to their success in a trade-off between computational cost and performance. This paradigm employs a cross network to explicitly model feature interactions with linear growth, while leveraging deep neural networks (DNN) to implicitly capture higher-order feature interactions. However, these models still face several key limitations: (1) The performance of existing explicit feature interaction methods lags behind that of implicit DNN, resulting in overall model performance being dominated by the DNN; (2) While these models claim to capture high-order feature interactions, they often overlook potential noise within these interactions; (3) The learning process for different interaction network branches lacks appropriate supervision signals; and (4) The high-order feature interactions captured by these models are often implicit and non-interpretable due to their reliance on DNN. To address the identified limitations, this paper proposes a novel model, called Fusing Cross Network (FCN), along with two sub-networks: Linear Cross Network (LCN) and Exponential Cross Network (ECN). FCN explicitly captures feature interactions with both linear and exponential growth, eliminating the need to rely on implicit DNN. Moreover, we introduce the Self-Mask operation to filter noise layer by layer and reduce the number of parameters in the cross network by half. To effectively train these two cross networks, we propose a simple yet effective loss function called Tri-BCE, which provides tailored supervision signals for each network. We evaluate the effectiveness, efficiency, and interpretability of FCN on six benchmark datasets. Furthermore, by integrating LCN and ECN, FCN achieves a new state-of-the-art performance.
With the applications of recommendation systems rapidly expanding, an increasing number of studies have focused on every aspect of recommender systems with different data inputs, models, and task settings. Therefore, a flexible library is needed to help researchers implement the experimental strategies they require. Existing open libraries for recommendation scenarios have enabled reproducing various recommendation methods and provided standard implementations. However, these libraries often impose certain restrictions on data and seldom support the same model to perform different tasks and input formats, limiting users from customized explorations. To fill the gap, we propose ReChorus2.0, a modular and task-flexible library for recommendation researchers. Based on ReChorus, we upgrade the supported input formats, models, and training&evaluation strategies to help realize more recommendation tasks with more data types. The main contributions of ReChorus2.0 include: (1) Realization of complex and practical tasks, including reranking and CTR prediction tasks; (2) Inclusion of various context-aware and rerank recommenders; (3) Extension of existing and new models to support different tasks with the same models; (4) Support of highly-customized input with impression logs, negative items, or click labels, as well as user, item, and situation contexts. To summarize, ReChorus2.0 serves as a comprehensive and flexible library better aligning with the practical problems in the recommendation scenario and catering to more diverse research needs. The implementation and detailed tutorials of ReChorus2.0 can be found at https://github.com/THUwangcy/ReChorus.
Deep Click-Through Rate (CTR) prediction models play an important role in modern industrial recommendation scenarios. However, high memory overhead and computational costs limit their deployment in resource-constrained environments. Low-rank approximation is an effective method for computer vision and natural language processing models, but its application in compressing CTR prediction models has been less explored. Due to the limited memory and computing resources, compression of CTR prediction models often confronts three fundamental challenges, i.e., (1). How to reduce the model sizes to adapt to edge devices? (2). How to speed up CTR prediction model inference? (3). How to retain the capabilities of original models after compression? Previous low-rank compression research mostly uses tensor decomposition, which can achieve a high parameter compression ratio, but brings in AUC degradation and additional computing overhead. To address these challenges, we propose a unified low-rank decomposition framework for compressing CTR prediction models. We find that even with the most classic matrix decomposition SVD method, our framework can achieve better performance than the original model. To further improve the effectiveness of our framework, we locally compress the output features instead of compressing the model weights. Our unified low-rank compression framework can be applied to embedding tables and MLP layers in various CTR prediction models. Extensive experiments on two academic datasets and one real industrial benchmark demonstrate that, with 3-5x model size reduction, our compressed models can achieve both faster inference and higher AUC than the uncompressed original models. Our code is at https://github.com/yuhao318/Atomic_Feature_Mimicking.
Click-Through Rate (CTR) prediction holds a paramount position in recommender systems. The prevailing ID-based paradigm underperforms in cold-start scenarios due to the skewed distribution of feature frequency. Additionally, the utilization of a single modality fails to exploit the knowledge contained within textual features. Recent efforts have sought to mitigate these challenges by integrating Pre-trained Language Models (PLMs). They design hard prompts to structure raw features into text for each interaction and then apply PLMs for text processing. With external knowledge and reasoning capabilities, PLMs extract valuable information even in cases of sparse interactions. Nevertheless, compared to ID-based models, pure text modeling degrades the efficacy of collaborative filtering, as well as feature scalability and efficiency during both training and inference. To address these issues, we propose \textbf{C}ost-\textbf{E}fficient \textbf{L}anguage Model \textbf{A}lignment (\textbf{CELA}) for CTR prediction. CELA incorporates textual features and language models while preserving the collaborative filtering capabilities of ID-based models. This model-agnostic framework can be equipped with plug-and-play textual features, with item-level alignment enhancing the utilization of external information while maintaining training and inference efficiency. Through extensive offline experiments, CELA demonstrates superior performance compared to state-of-the-art methods. Furthermore, an online A/B test conducted on an industrial App recommender system showcases its practical effectiveness, solidifying the potential for real-world applications of CELA.